The Anuga will take place. It is a certainty and, in a few weeks, Cologne will welcome one of the biggest trade events since the restart of face-to-face trade shows.
Obviously, the event is a major one for exporters and as usual, there will be many Belgian exhibitors. Amongst them, Walloon companies will be well represented thanks to the collective pavilion of the AWEX, or Agence Wallone à l’Exportation.
Despite a huge preparation and a tight schedule, Arlette TANASIJEVITCH, Project Manager Fairs & Events, took the time to chat with me and discuss the upcoming Anuga. Arlette coordinates the different pavilions of the AWEX at the show and together we discuss the Walloon exhibitors that buyers and agents should definitely see at the show.