What makes experimentation and A/B testing essential for improving user experiences, and how does AI take it to the next level?

In this episode of AI Experience, Collin Crowell, VP of Growth at Kameleoon North America, shares his insights on building robust experimentation programs and using AI to make smarter, faster decisions. You'll learn how A/B testing provides the data you need to improve your digital products and why collaboration across teams is crucial for scaling experimentation. Collin also explores how AI can help you identify opportunities, optimize targeting, and streamline workflows—without losing sight of the human touch. If you're looking to take your experimentation strategies to the next level, this episode is for you.

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