Marco Marini (Head of Research, IP Belgium) and Kim Beyns (CEO, Ngroup) talk about the place of the podcast in the Belgian audio landscape.

Grietje François (Project Manager Marketing & Retail Marketing, Brand Content Manager, Skoda Belgium) talks about about her use of podcasts and the brand experience they provide.

To strengthen the emotional link with his customers, Gregory Bauduin, Country Marketing Manager of Ikea Belgium, has just created the series "Mieux Vivre à la Maison/Beter Leven Thuis", produced by NGroup. He tells us about this experience.

AG Insurance is one of the first Belgian brands to invest in podcasts. In this interview, the Head of Marketing, Branding & Media Management gives some valuable advice : on content, on the way it is approached, produced and distributed, but also on how to communicate around podcasts.

In collaboration with De Tijd Connect and Eva Moeraert, Telenet Business recently produced the podcast series "De Verderkijkers". We talk about it with An Van de Veken, Brand Positioning Manager at Telenet Business.

Amandine Servotte, Manager Communications at Mastercard, talks about the "Cartes sur Table/Alle Kaarten op Tafel" experience, a series dedicated to the payments of today and tomorrow. In each episode, a Mastercard expert and a guest from the Belgian financial world discuss hot topics in the industry.