At a time when theaters everywhere are competing with an ever-expanding array of at-home entertainment and struggling to fill seats, some artists are asking not what plays to produce but how to produce them differently. Graham Wetterhahn’s answer was to found his own company, After Hours Theatre Company in Los Angeles. With a background that spans traditional theater, theme parks and digital media, he has spent recent years creating “immersive-enhanced” productions that invite audiences not just to watch a story unfold but to step directly into it.

In After Hours’ 2018 production of “One Flew Over the Cuckoo’s Nest,” for instance, audience members were admitted to a fictional 1960s psychiatric hospital and cast as patients, free to explore hidden rooms and interact with characters for a full hour before the scripted performance even began. The production cleverly merged immersive design with a fully staged, licensed play, creating an experience that theatergoers of all stripes — and with varying levels of comfort with the notion of participation — could embrace. And it worked, selling out night after night and drawing in an audience that was overwhelmingly under 40.

After Hours has gone on not only to produce a broad array of successful immersive-enhanced productions but also to organize the Los Angeles Immersive Invitational, a collegial competition that brings together the city’s most adventurous immersive storytellers under one roof and gives them 48 hours to create a new 10-minute piece based on a single prompt. The L.A. Invitational just completed its fifth iteration, and After Hours is now producing Invitationals in other American cities.

In this episode, Graham shares why he believes After Hours’ hybrid experiences may hold the key to live theater’s future, how the company has built a sustainable — if still scrappy — for-profit model, and what his journey has taught him about turning casual eventgoers into passionate theater fans.

https://www.grahamwetterhahn.com/

https://www.afterhourstheatre.com/

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