Finding a local business in Arizona can mean sorting through national directories, paid placements, and long lists that do not always reflect local quality. This episode introduces AZ Charged, a curated Arizona business directory and blog built around a different approach: businesses are hand-selected, reviewed for local relevance and quality, and organized to help residents find providers that actually serve Arizona communities. The episode looks at how AZ Charged evaluates businesses using factors described on its website, including quality of service, community reputation, verified local presence, reviews across platforms, and licensing or certifications where a trade requires them. It also explains the directory’s zero pay-to-rank principle. Businesses may pay for a listing, but payment does not determine ranking or selection, and a larger payment cannot buy a higher position. AZ Charged (https://azcharged.com/) describes its process in three stages: review, selection, and placement. During review, the business’s work, reputation, relevant credentials, and customer treatment are considered. Selection comes only if the business meets the directory’s standards. Placement is then organized by category and city rather than by advertising spend. The website also states that it does not accept bulk submissions, that every listing is reviewed by a human before publication, and that featured businesses receive an additional verification step. Listeners will also learn about the local scope of the directory. AZ Charged focuses on Arizona, with coverage across Phoenix, Scottsdale, Gilbert, Mesa, Chandler, Tempe, Ahwatukee, Tucson, Flagstaff, Prescott, Sedona, Sonoita, Elgin, and other communities across the state. The directory spans more than 100 service categories, including home services, medical professionals, restaurants, automotive services, legal services, digital marketing, roofing, plumbing, property management, and more. Beyond business listings, AZ Charged publishes original Arizona-focused content such as local service guides, business spotlights, neighborhood resources, travel and attraction guides, and practical articles for residents and visitors. The goal is to provide useful local information from a source focused specifically on Arizona rather than treating the state as just another collection of ZIP codes. The episode also introduces the person behind the directory, TJ Loftus. According to the AZ Charged website, Loftus has lived in Arizona for more than 30 years, graduated from Arizona State University in 2001 with a B.S. in Global Business and Marketing, and has operated his own businesses since 2006. His background includes work with Auto Trader, Jobing, and Reach Local/Gannett. Hosted on Ausha. See ausha.co/privacy-policy for more information.