In this episode, we sit down with Kate Volman (https://www.linkedin.com/in/katevolman/), bestselling author and CEO of Floyd Consulting (https://www.floydconsulting.com/), to explore the innovative concept of “dream managers.”  Kate explains how supporting employees’ personal and professional dreams doesn’t just enhance company culture — it also drives employee engagement and improves the bottom line.  With real-world examples from industries like trucking and the trades, Kate unpacks how dream management fosters higher productivity, job satisfaction, and a resilient workplace.  Join us as we discuss:  [08:45] How to add dream management to your business culture [17:27] A success story and how dream management improves the bottom line [30:25] The quadrant approach to employee evaluation Check out these resources we mentioned during the podcast: The Dream Manager (https://www.amazon.com/Dream-Manager-Matthew-Kelly/dp/1401303706/) by Matthew Kelly The Culture Solution (https://www.amazon.com/Culture-Solution-Practical-Building-Accomplishing/dp/1635820243/) by Matthew Kelly The Obstacle is the Way (https://www.amazon.com/Obstacle-Way-Timeless-Turning-Triumph/dp/1591846358) by Ryan Holiday Lead with Culture (https://www.floydconsulting.com/leadwithculturepodcast) Podcast Kate Volman (https://www.youtube.com/@KateVolmanMedia) on Youtube Help your B2B career take off. Find B2B Business Class on Apple Podcasts (https://podcasts.apple.com/tw/podcast/b2b-business-class/id1688213575), Spotify (https://open.spotify.com/show/0S4GniJtYuB9MITVnY5I6I?si=ab8568806c8d409c), or wherever you get your podcasts. Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode, we welcome Alexander Shyshko (https://www.linkedin.com/in/alexandershyshko/), CRO at Outbound Funnel (https://outboundfunnel.com/), to discuss the importance of creating customer ecosystems in B2B sales. Alex emphasizes the importance of genuine outreach, understanding customer needs, and building strategic partnerships.Our conversation covers key strategies for building and maintaining partnerships, the role of customer ecosystems in modern sales, and the balance between marketing and sales efforts. This episode offers valuable advice for anyone looking to enhance their sales and partnership strategies in the B2B space.Join us as we discuss:[7:39] The evolution of B2B partnerships[18:55] Building a partner ecosystem[26:00] Advice on joining rocket ship or unicorn companiesCheck out these resources we mentioned during the podcast:Outbound Funnel (https://outboundfunnel.com/)Outreach (https://www.outreach.io/)Gong (https://www.gong.io/)Sales Loft (https://www.salesloft.com/)Intracom (https://www.intracom-telecom.com/)Jocko Willink and Leif Babin - Extreme Ownership (https://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs/dp/1250067057)Jocko Willink - Discipline Equals Freedom (https://www.amazon.com/Discipline-Equals-Freedom-Manual-Mk1-MOD1/dp/1250274435/)Help your B2B career take off. Find B2B Business Class on Apple Podcasts (https://podcasts.apple.com/tw/podcast/b2b-business-class/id1688213575), Spotify (https://open.spotify.com/show/0S4GniJtYuB9MITVnY5I6I?si=ab8568806c8d409c), or wherever you get your podcasts. Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode, we’re talking with Max Traylor (https://www.linkedin.com/in/maxtraylor/) with Max Traylor LLC (https://www.maxtraylor.com/).He’s the “consultant’s consultant,” and he’s here to drop some wisdom about your value in the B2B business space.We explore your most valuable contribution as a consultant, why you should charge for it, and why your services are like bumpers in a bowling alley. And this might surprise you, but he also tells us why not all money is good money.Learn about opportunity costs and why you should be niching down in this episode of B2B Business Class.Join us as we discuss:[8:46] Why giving away the plan is the wrong thing to do [17:46] Why holding back from your client is good [24:42] Being intentional with your sales pipeline [36:06] PLUS — the unexpected power of beerCheck out these resources we mentioned during the podcast:Full PDF of Max Traylor’s ‘Agency Survival Guide’ (https://www.linkedin.com/posts/maxtraylor_agency-survival-guide-activity-7190682982255394818-Tz9q/)Max Traylor’s ‘The Consultant Survival Guide’ (https://www.amazon.com/Consultants-Survival-Guide-Profession-Consulting/dp/1734854561/) Help your B2B career take off. Find B2B Business Class on Apple Podcasts (https://podcasts.apple.com/tw/podcast/b2b-business-class/id1688213575), Spotify (https://open.spotify.com/show/0S4GniJtYuB9MITVnY5I6I?si=ab8568806c8d409c), or wherever you get your podcasts. Hosted by Ausha. See ausha.co/privacy-policy for more information.

AI is here to stay, and it can help your organization thrive. In a world full of SaaS Bros, figuring out effective sales tactics can be confusing. Today, we’re talking with Candyce Edelen (https://www.linkedin.com/in/candyceedelen/), President and CEO of Propel Growth (https://www.learning.propelgrowth.com/). She’s here to tell us about sales tactics that work — and those that don’t. Learn about how to connect with prospects, build trust, and create profitable sales relationships. And we promise it doesn’t have anything to do with sending out thousands of “pitch slappy” emails. In this episode, we explore the human side of sales. Join us as we discuss: If the SaaS Bros kill sales [8:22]Why plug-and-play tactics don’t work [16:18]What DOES work in sales [22:30]Check out these resources we mentioned during the podcast:Lavender (https://www.lavender.ai/)Outreach (https://www.outreach.io/)Gong (https://www.gong.io/)Help your B2B career take off. Find B2B Business Class on Apple Podcasts (https://podcasts.apple.com/tw/podcast/b2b-business-class/id1688213575), Spotify (https://open.spotify.com/show/0S4GniJtYuB9MITVnY5I6I?si=ab8568806c8d409c), or wherever you get your podcasts. Hosted by Ausha. See ausha.co/privacy-policy for more information.

How many times have you attended a virtual meeting, seminar, or training session and found yourself checking other tabs before the speaker even got to their main point?As a presenter, you want to ensure your audience is engaged, entertained, and interested in what you have to say next.It’s all about facilitating a smooth learning experience that is not only stimulating but leaves individuals with a desire to find out more.That’s why we’re getting our conversation started with Bernie Desantis III (https://www.linkedin.com/in/badiii/), the President and CEO of Insignia Training Partners (https://insigniatraining.com/). After leaving corporate, America Bernie set out on a mission to help the world present better in the virtual space.In this episode, we explore the human side of virtual presentations.Join us as we discuss: [4:50] Fighting for attention in a multi-screen environment[9:22] Making onboarding and continuing education engaging[19:43] Why a presentation is about more than speaking abilityCheck out these resources we mentioned during the podcast:Lead Like a Pro by Eric Girard (https://www.amazon.com/Lead-Like-Pro-Essential-Managers/dp/B0CJ4DTSKT/ref=asc_df_B0CJ4DTSKT/?tag=hyprod-20&linkCode=df0&hvadid=680241128520&hvpos=&hvnetw=g&hvrand=1687747013604029581&hvpone=&hvptwo=&hvqmt=&hvdev=c&hvdvcmdl=&hvlocint=&hvlocphy=9018707&hvtargid=pla-2221632867750&psc=1&mcid=4c8947e977543677aef6e655bf7624d7&gad_source=1)Insignia Training Partners (https://insigniatraining.com/)Help your B2B career take off. Find B2B Business Class on Apple Podcasts (https://podcasts.apple.com/tw/podcast/b2b-business-class/id1688213575), Spotify (https://open.spotify.com/show/0S4GniJtYuB9MITVnY5I6I?si=ab8568806c8d409c), or wherever you get your podcasts. Hosted by Ausha. See ausha.co/privacy-policy for more information.

We’re unblurring the Zoom background on this week's episode of B2B business class. In a digital-first environment, how can you  get the most engagement and authenticity out of your product?Cut through the noise of AI personalization and actually make things personal for your consumers.We’re talking to Josh Fedie, (https://www.linkedin.com/in/joshfedie/) the Founder & CEO of SalesReach. (https://www.salesreach.io/) Originally crafting websites using self-taught coding knowledge, Josh has rolled with the ebbs and flows of the sales industry, eventually creating his own platform to sell in a more personalized way. Join us as we discuss: [13:50] Putting a platform together[24:23] Personalization vs Personal[41:10] Why your friends aren’t your customersCheck out these resources we mentioned during the podcast:SalesReach HiredHelp your B2B career take off. Find B2B Business Class on Apple Podcasts (https://podcasts.apple.com/tw/podcast/b2b-business-class/id1688213575), Spotify (https://open.spotify.com/show/0S4GniJtYuB9MITVnY5I6I?si=ab8568806c8d409c), or wherever you get your podcasts. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Crafting a positive company culture is not something that just happens overnight.If you take away money and you’re left scratching your head to define your business culture, then was there any in the first place?It’s time to take care of planning your company’s culture playbook.And it starts from the top down.That’s why we’re thrilled to be joined by Gaby Grinberg (https://www.linkedin.com/in/gabriellaisrael/), CEO (Chief Experience Officer) of Proofpoint Marketing (https://proofpoint.marketing/). After taking a terrible life experience and channeling it into the positive culture at Proofpoint, Gaby shares how others can do the same.In this episode, we delve into the essentials of a healthy B2B culture.Join us as we discuss:[11:34] Proofpoint’s culture guidebook[17:19] When life throws you a curveball[33:05] Protecting your company culture from a-holesCheck out these resources we mentioned during the podcast:Proofpoint’s 5-step hiring process (https://proofpoint.marketing/the-proofpoint-marketing-hiring-process/)The Proofpoint culture guide book (https://proofpoint.marketing/wp-content/uploads/2023/05/PPM_CultureBook_spread_2023.pdf)Help your B2B career take off.  Find B2B Business Class on Apple Podcasts (https://podcasts.apple.com/tw/podcast/b2b-business-class/id1688213575), Spotify (https://open.spotify.com/show/0S4GniJtYuB9MITVnY5I6I?si=ab8568806c8d409c), or wherever you get your podcasts. Hosted by Ausha. See ausha.co/privacy-policy for more information.

If people in the B2B space want to create a presence and own a space, they should consider being active on LinkedIn. Now more than ever, the social media platform has evolved into an ecosystem that enables content creators to not only create insightful content but also actively build a community. For Walter Gainer II (https://www.linkedin.com/in/waltergainerii/), LinkedIn has been much more than just a social media platform: It has helped him to amplify his message about creating better content and advocating for diversity and inclusion to a global audience. How can people get started on LinkedIn? How can they keep the broader global audience in mind when producing content? Join us on this latest flight as Walter shares his experience with us and leaves you with actionable tips as well as incredible anecdotes. Join us as we discuss: - What the LinkedIn Creator Accelerator Program is about [05:30] - Why Walter looks at social media and marketing like a video game [14:18] - How LinkedIn and businesses can be more inclusive [25:00] Check out these resources we mentioned during the podcast: - Urban One, Inc. (https://urban1.com/) - Boss Locks Podcast (https://bosslocksmedia.com/) Help your B2B Career Take off.  Find B2B Business Class on Apple Podcasts (https://podcasts.apple.com/tw/podcast/b2b-business-class/id1688213575), Spotify (https://open.spotify.com/show/0S4GniJtYuB9MITVnY5I6I?si=ab8568806c8d409c), or wherever you get your podcasts.  Hosted by Ausha. See ausha.co/privacy-policy for more information.

Many in the B2B marketing space tend to overlook the strategic importance of telling a good story. As tempting as it can be, it’s best to avoid focusing too much on product features or services. It should be more about connecting with companies, addressing some important questions or challenges that your target audience has, and bringing a logical approach to the story. How can B2B marketers tell better stories? How can they find those crucial insights and make the customer the hero of the story? Join us as we take flight with Chris Rapozo (https://www.linkedin.com/in/christopherrapozo/) to discuss how B2B marketers can leverage storytelling to build trust and relationships. During our flight, Chris talks about the different types of storytelling and gives us some actionable tips to help bridge the trust gap. Join us as we discuss: - How B2B marketers can tell better stories [01:18] - How to successfully navigate storytelling for B2B [04:42] - The difference between B2B and enterprise storytelling [07:13] - How a good content management system can help a B2B business [12:21] Check out these resources we mentioned during the podcast: - Hannon Hill (https://www.hannonhill.com/) - Education Marketing Leader Podcast (https://podcasts.apple.com/us/podcast/education-marketing-leader-with-chris-rapozo/id1679184846) Help your B2B Career Take off.  Find B2B Business Class on Apple Podcasts (https://podcasts.apple.com/tw/podcast/b2b-business-class/id1688213575), Spotify (https://open.spotify.com/show/0S4GniJtYuB9MITVnY5I6I?si=ab8568806c8d409c), or wherever you get your podcasts.   Hosted by Ausha. See ausha.co/privacy-policy for more information.

Trying to be everything and selling to everyone is a path that any business should avoid at all costs. In fact, the more you are able to niche down and be an authority in your space, the more successful you will be. It’s also about being vulnerable, practicing empathy, and creating trust with your expertise so that you can build relationships effectively. How can B2B marketers do this? How can they nail that niche? How can AI enable them to do their work more efficiently with the same resources? Join us as we take off with Bart Caylor (https://www.linkedin.com/in/bartcaylor/) to talk about how B2B marketers can scale better by identifying that niche to focus on. During our flight, Bart provides some actionable B2B marketing advice, shares his predictions for LinkedIn, and talks to us about how to get it right in B2B content marketing. Join us as we discuss: - Actionable B2B marketing advice [02:51] - How to become an authority in your space [10:15] - Predictions for the LinkedIn creator economy in 2024 [14:39] - What B2B content techniques work and don’t work [21:02] Check out these resources we mentioned during the podcast: - Caylor Solutions (https://www.caylor-solutions.com/) - The Higher Ed Marketer Podcast (https://www.higheredmarketerpodcast.com)   To hear this interview and many more like it, subscribe on Apple Podcasts (https://podcasts.apple.com/us/podcast/b2b-business-class/id1688213575), Spotify (https://open.spotify.com/show/0S4GniJtYuB9MITVnY5I6I?si=30d0d7117cc346a2), or our website, or search for B2B Business Class in your favorite podcast player.  Hosted by Ausha. See ausha.co/privacy-policy for more information.