Long sales cycles can be a tough climb. But if you know how to navigate them, they can become your company’s biggest wins. In this episode, Sarah Willis (https://www.linkedin.com/in/sarahawillis/), Founder and CEO at ESI Partners, shares practical strategies for marketing into complex B2B environments, like where deals move slowly, buyer groups are huge, and decision makers span departments (or continents). She explains how to keep messaging aligned across stakeholders, why understanding the full buyer journey matters more than ever, and how a well-timed campaign can actually speed things up. If you're selling into industries that don’t change fast, this episode will give you tools to market smarter, close faster, and win more often. Join us as we discuss: [4:53] Using data to justify the ROI of your long-term sales cycles [8:54] Audience segmentation and marketing to large legacy businesses [14:27] Ensuring that all of your departments are aligned throughout the sales process [21:06] How to ask for permission to deepen client engagement To hear this interview and many more like it, subscribe on Apple Podcasts (https://podcasts.apple.com/us/podcast/b2b-business-class/id1688213575), Spotify (https://open.spotify.com/show/0S4GniJtYuB9MITVnY5I6I), or our website (https://www.westportstudiosllc.com/app-landing-page), or search for B2B Business Class in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.

A lot of stress comes with making decisions as a leader, but stress shouldn’t be making decisions for you. Dave Gieselman (https://www.linkedin.com/in/dave-g-limitless/), Founder of Limitless Flow Breathwork (https://connecttoflow.com/), coaches business leaders on recognizing when they are overcome by fear, regaining their composure, and cultivating the right mentality for their company. In this episode, Dave shares his process for mastering stress and describes how changing your mentality can allow your business to reach the next step.  Join us as we discuss:   [7:36] How business owners can change their mentality to match their goals [11:30] The largest mental mistake new business owners make [16:42] Breaking the illusions that stress creates around problems Check out these resources we mentioned during the podcast: Listener, please allow Dave to invite you to be his guest for a Limitless Flow Breathwork session. It’s a powerful way to reset, quiet the noise, release stress, and tap into clarity and flow. Free for you—use code B2BBIZCLASS Register here:https://www.ConnectToFlow.com/breathwork (https://www.ConnectToFlow.com/breathwork) To hear this interview and many more like it, subscribe on Apple Podcasts (https://podcasts.apple.com/us/podcast/b2b-business-class/id1688213575), Spotify (https://open.spotify.com/show/0S4GniJtYuB9MITVnY5I6I), or our website (https://www.westportstudiosllc.com/app-landing-page), or search for B2B Business Class in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of B2B Business Class, Kevin Turner (https://www.linkedin.com/in/president/), Managing Partner at TNT Brand Strategist (https://www.linkedin.com/company/tnt-brand-strategist/), breaks down why LinkedIn positioning is more than just a content strategy and how to show up consistently and credibly in your market. He explains how to create a profile and post strategy that builds affinity with decision-makers, even before the first meeting. From navigating the latest algorithm changes to crafting a page that resonates beyond the pitch, this episode is packed with actionable insight for anyone looking to turn LinkedIn into a pipeline engine. Join us as we discuss: [6:44] The Uberfication of social media platforms and digital relationships [14:37] LinkedIn’s constant evolution and debunking update rollout myths [31:28] How the algorithm pushes preferred content and the rise of video  Check out these resources we mentioned during the podcast: LinkedIn Sales Navigator (https://business.linkedin.com/sales-solutions/sales-navigator) To hear this interview and many more like it, subscribe on Apple Podcasts (https://podcasts.apple.com/us/podcast/b2b-business-class/id1688213575), Spotify (https://open.spotify.com/show/0S4GniJtYuB9MITVnY5I6I), or our website (https://www.westportstudiosllc.com/app-landing-page), or search for B2B Business Class in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode, we fly into the future of AI with tech pioneer and marketing strategist Zeev Wexler (https://www.linkedin.com/in/zeevwexler/), Founder of Wexler Marketing and CEO of Viacry (https://viacry.com/). Zeev shares the turning points that made him realize AI wasn’t just a flashy tool, but a seismic shift in how we work and live. He explains why AI is like a digital asteroid hitting Earth, and what it means to be one of the dinosaurs or one of the survivors. Join us as we discuss: [5:12] Why “mediocre is free” today and how to rise above the AI noise [10:46] Agentic AI and using it to scale your voice and persona [19:37] AI hallucinations and why they can be creative gold or dangerous fiction To hear this interview and many more like it, subscribe on Apple Podcasts (https://podcasts.apple.com/us/podcast/b2b-business-class/id1688213575), Spotify (https://open.spotify.com/show/0S4GniJtYuB9MITVnY5I6I), or our website (https://www.westportstudiosllc.com/app-landing-page), or search for B2B Business Class in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.

Great talent can be found nearly anywhere in the world, but making sure that talent fits your business and is able to function and benefit the organization can sometimes be a tall order. In this episode, I sit down with Clarisse Viduya (https://www.linkedin.com/in/anne-clarisse-viduya/), CEO & Principal Strategist at Essiralc Marketing (https://essiralc.com/), as we discuss the finer points of working with remote talent from overseas and reframe my own experiences with outsourcing, by arming both myself, and you — the listener — with the tools to understand how to work better across national and cultural boundaries.  Join us as we discuss: [2:26] Cultural factors that hinder communication when outsourcing remote work [10:53] Outsourcing payscales and how to engage with local economies [15:50] How to decide between hiring a “learner” versus hiring an expert To hear this interview and many more like it, subscribe on Apple Podcasts (https://podcasts.apple.com/us/podcast/b2b-business-class/id1688213575), Spotify (https://open.spotify.com/show/0S4GniJtYuB9MITVnY5I6I), or our website (https://www.westportstudiosllc.com/app-landing-page), or search for B2B Business Class in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.

What happens when a top sales leader realizes their next big entrepreneurial opportunity isn’t outside their current company — but within it? In this episode, Robb sits down with Steve Wallace (https://www.linkedin.com/in/stevewallace-sellmore/), President of MaverickApp (https://maverickapp.io/), to discuss his journey from employee to business owner. Steve shares what made him take the leap, how he reshaped his career without walking away from a great company, and why sales professionals struggle with consistency more than prospecting.  If you’re thinking about betting on yourself and stepping into leadership, this episode is packed with insights you don’t want to miss. Join us as we discuss: [1:29] Career pivots and entrepreneurial moves within your current company [9:58] Respecting a legacy company’s vision while building a roadmap for change [14:20] The challenges and rewards of taking on a new leadership role To hear this interview and many more like it, subscribe on Apple Podcasts (https://podcasts.apple.com/us/podcast/b2b-business-class/id1688213575), Spotify (https://open.spotify.com/show/0S4GniJtYuB9MITVnY5I6I), or our website (https://www.westportstudiosllc.com/app-landing-page), or search for B2B Business Class in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.

LinkedIn is more than just a digital resume — it’s a powerful tool for networking, sales, and business development. But are you really using it to its full potential?  I sat down with LinkedIn wiz Liam Darmody (https://www.linkedin.com/in/liamdarmody1/), Founder of Liam's Brand Stand (https://www.liamsbrandstand.com/), to uncover the hidden advantages of Sales Navigator, how to escape LinkedIn’s algorithm-driven echo chamber, and why strategic commenting can be more valuable than cold outreach. Plus, we discuss how to tell when it’s time to invest in LinkedIn’s premium features and how to use them efficiently. Tune in to hear more about how to maximize LinkedIn for real business results.  Join us as we discuss: [1:35] How LinkedIn’s Sales Navigator can amplify your network [3:56] The wizardry behind LinkedIn’s algorithm and how to beat it [9:03] Signs that you should consider signing up for Sales Navigator Check out these resources we mentioned during the podcast: LinkedIn Sales Navigator (https://business.linkedin.com/sales-solutions/sales-navigator) To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for B2B Business Class in your favorite podcast player. Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode, we sit down with Kate Volman (https://www.linkedin.com/in/katevolman/), bestselling author and CEO of Floyd Consulting (https://www.floydconsulting.com/), to explore the innovative concept of “dream managers.”  Kate explains how supporting employees’ personal and professional dreams doesn’t just enhance company culture — it also drives employee engagement and improves the bottom line.  With real-world examples from industries like trucking and the trades, Kate unpacks how dream management fosters higher productivity, job satisfaction, and a resilient workplace.  Join us as we discuss:  [08:45] How to add dream management to your business culture [17:27] A success story and how dream management improves the bottom line [30:25] The quadrant approach to employee evaluation Check out these resources we mentioned during the podcast: The Dream Manager (https://www.amazon.com/Dream-Manager-Matthew-Kelly/dp/1401303706/) by Matthew Kelly The Culture Solution (https://www.amazon.com/Culture-Solution-Practical-Building-Accomplishing/dp/1635820243/) by Matthew Kelly The Obstacle is the Way (https://www.amazon.com/Obstacle-Way-Timeless-Turning-Triumph/dp/1591846358) by Ryan Holiday Lead with Culture (https://www.floydconsulting.com/leadwithculturepodcast) Podcast Kate Volman (https://www.youtube.com/@KateVolmanMedia) on Youtube Help your B2B career take off. Find B2B Business Class on Apple Podcasts (https://podcasts.apple.com/tw/podcast/b2b-business-class/id1688213575), Spotify (https://open.spotify.com/show/0S4GniJtYuB9MITVnY5I6I?si=ab8568806c8d409c), or wherever you get your podcasts. Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode, we welcome Alexander Shyshko (https://www.linkedin.com/in/alexandershyshko/), CRO at Outbound Funnel (https://outboundfunnel.com/), to discuss the importance of creating customer ecosystems in B2B sales. Alex emphasizes the importance of genuine outreach, understanding customer needs, and building strategic partnerships.Our conversation covers key strategies for building and maintaining partnerships, the role of customer ecosystems in modern sales, and the balance between marketing and sales efforts. This episode offers valuable advice for anyone looking to enhance their sales and partnership strategies in the B2B space.Join us as we discuss:[7:39] The evolution of B2B partnerships[18:55] Building a partner ecosystem[26:00] Advice on joining rocket ship or unicorn companiesCheck out these resources we mentioned during the podcast:Outbound Funnel (https://outboundfunnel.com/)Outreach (https://www.outreach.io/)Gong (https://www.gong.io/)Sales Loft (https://www.salesloft.com/)Intracom (https://www.intracom-telecom.com/)Jocko Willink and Leif Babin - Extreme Ownership (https://www.amazon.com/Extreme-Ownership-U-S-Navy-SEALs/dp/1250067057)Jocko Willink - Discipline Equals Freedom (https://www.amazon.com/Discipline-Equals-Freedom-Manual-Mk1-MOD1/dp/1250274435/)Help your B2B career take off. Find B2B Business Class on Apple Podcasts (https://podcasts.apple.com/tw/podcast/b2b-business-class/id1688213575), Spotify (https://open.spotify.com/show/0S4GniJtYuB9MITVnY5I6I?si=ab8568806c8d409c), or wherever you get your podcasts. Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode, we’re talking with Max Traylor (https://www.linkedin.com/in/maxtraylor/) with Max Traylor LLC (https://www.maxtraylor.com/).He’s the “consultant’s consultant,” and he’s here to drop some wisdom about your value in the B2B business space.We explore your most valuable contribution as a consultant, why you should charge for it, and why your services are like bumpers in a bowling alley. And this might surprise you, but he also tells us why not all money is good money.Learn about opportunity costs and why you should be niching down in this episode of B2B Business Class.Join us as we discuss:[8:46] Why giving away the plan is the wrong thing to do [17:46] Why holding back from your client is good [24:42] Being intentional with your sales pipeline [36:06] PLUS — the unexpected power of beerCheck out these resources we mentioned during the podcast:Full PDF of Max Traylor’s ‘Agency Survival Guide’ (https://www.linkedin.com/posts/maxtraylor_agency-survival-guide-activity-7190682982255394818-Tz9q/)Max Traylor’s ‘The Consultant Survival Guide’ (https://www.amazon.com/Consultants-Survival-Guide-Profession-Consulting/dp/1734854561/) Help your B2B career take off. Find B2B Business Class on Apple Podcasts (https://podcasts.apple.com/tw/podcast/b2b-business-class/id1688213575), Spotify (https://open.spotify.com/show/0S4GniJtYuB9MITVnY5I6I?si=ab8568806c8d409c), or wherever you get your podcasts. Hosted by Ausha. See ausha.co/privacy-policy for more information.