Description

I’m turning the tables on you in this one. After over 100 episodes as your host, I surrender that seat to Laura Dolan, Senior Content Marketing Manager at Optimizely, as she interviews me about building a website that sells.

In this episode we discuss:

• Why a glorified online brochure won’t cut it for your website
• Strategies for calls to action (CTAs)
• Cognitive load and intrinsic cause
• Trust, video, and communication techniques
• Behavioral economics and building your content strategy gear-by-gear
  

Check out these resources we mentioned during the podcast:

• Using Zoom As a Bank or Credit Union
  

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.
 

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