Description

Good ingredients aren’t enough. You need the right recipe, too.

Every great marketer knows this, including Janelle Herrera, our next guest.

As the VP of Marketing and Business Development at On Tap Credit Union, she has continually improved her recipe for digital marketing success. She joins us to discuss:

- The foundations and growth paths for credit union marketing

- A healthy approach to automation and iteration

- The importance of reaching out to experts and asking questions

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.

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