Marketing can be a messy business.

With mountains of customer data at our fingertips, keeping it tidy can be a chore - especially when it’s outsourced to a third party.

But by keeping marketing in-house, financial institutions can ensure personalized service to their customers.

I recently spent time with Laura Byers, Chief Digital Banking Officer at Coastal Community Bank, and talked about her experience with helping bring her company’s marketing ventures back into the fold.

With 17 years in banking under her belt, Laura also shares her valuable insight into the importance of leadership and culture in banking.

In this episode, explore the potential that in-house marketing has for digital growth.

Join us as we discuss:

- The advantages of keeping marketing within the walls of your institution

- Our common retail experience and its value in customer service

- How communication and transparency affect leadership

Check out these resources we mentioned during the podcast:

- Laura Byers

- Email Laura at lbyers@coastalbank.com

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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