Who do you see when you look in the mirror? Does the world see that same person?

Your peers’ perception of you is everything. So, why do some people drag their feet in building their personal brands?

In this episode, I sit down with Kyle Lacy, SVP of Marketing at Seismic, to talk about the perks of crafting a positive persona for the masses.

A co-author of the book Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself, Kyle lays the groundwork for you to trademark your winning brand.

Join us as we discuss:

- How personal branding is different from self-promotion [3:18]

- Some potential roadblocks, such as compliance and content creation [11:10]

- How you can start building your brand and reaping the benefits [17:35]

Check out these resources we mentioned during the podcast:

- Connect with Kyle on LinkedIn

- Email Kyle at kylelacy@gmail.com

- Follow Kyle on Twitter

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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