Description

The financial industry, particularly community banks and credit unions, face challenges in adapting to digital transformation. Many of these organizations struggle with staying competitive and relevant in a rapidly evolving digital landscape, where traditional approaches are becoming less effective.

Matt Vance, FVP of Marketing & Product Strategy at Salal Credit Union joins the show to  discuss a solution this issue which includes a combination of collaborative learning, niche marketing strategies, and leveraging AI and digital tools.

Join us as we discuss:

-Niche marketing for growth in a complex digital world (4:49)

-Leveraging storytelling in marketing (9:48)

-Marketing transformation and AI adoption (24:07)

You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. 

Hosted by Ausha. See ausha.co/privacy-policy for more information.