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437) Behind the Scenes: Secret Shopping Our Own Website cover
437) Behind the Scenes: Secret Shopping Our Own Website cover
Banking on Digital Growth

437) Behind the Scenes: Secret Shopping Our Own Website

437) Behind the Scenes: Secret Shopping Our Own Website

35min |23/09/2024
Play
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undefined cover
437) Behind the Scenes: Secret Shopping Our Own Website cover
437) Behind the Scenes: Secret Shopping Our Own Website cover
Banking on Digital Growth

437) Behind the Scenes: Secret Shopping Our Own Website

437) Behind the Scenes: Secret Shopping Our Own Website

35min |23/09/2024
Play

Description

After facilitating over 1200 website secret shopping studies for financial brands over the past decade, the Digital Growth Institute decided it was time to drink their own medicine. After recently launching their new website, they put out a call-to-action for industry leaders to provide real-time feedback. 


In this episode of the Practical Perspectives series, James Robert Lay and Audrey Cannata discuss the insights they gained and how the practice of rapid iteration helped them to level up their brand messaging and communication. They discuss the lessons that they learned and how even the most seasoned marketers can find tremendous value in outside perspectives.


Join us as we discuss:


-Secret Shopping the Digital Growth Institute Website (04:43)


-The Power of Clear Messaging (08:39)


-The Value of Outside Perspective (17:31)


You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Description

After facilitating over 1200 website secret shopping studies for financial brands over the past decade, the Digital Growth Institute decided it was time to drink their own medicine. After recently launching their new website, they put out a call-to-action for industry leaders to provide real-time feedback. 


In this episode of the Practical Perspectives series, James Robert Lay and Audrey Cannata discuss the insights they gained and how the practice of rapid iteration helped them to level up their brand messaging and communication. They discuss the lessons that they learned and how even the most seasoned marketers can find tremendous value in outside perspectives.


Join us as we discuss:


-Secret Shopping the Digital Growth Institute Website (04:43)


-The Power of Clear Messaging (08:39)


-The Value of Outside Perspective (17:31)


You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Share

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Description

After facilitating over 1200 website secret shopping studies for financial brands over the past decade, the Digital Growth Institute decided it was time to drink their own medicine. After recently launching their new website, they put out a call-to-action for industry leaders to provide real-time feedback. 


In this episode of the Practical Perspectives series, James Robert Lay and Audrey Cannata discuss the insights they gained and how the practice of rapid iteration helped them to level up their brand messaging and communication. They discuss the lessons that they learned and how even the most seasoned marketers can find tremendous value in outside perspectives.


Join us as we discuss:


-Secret Shopping the Digital Growth Institute Website (04:43)


-The Power of Clear Messaging (08:39)


-The Value of Outside Perspective (17:31)


You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Description

After facilitating over 1200 website secret shopping studies for financial brands over the past decade, the Digital Growth Institute decided it was time to drink their own medicine. After recently launching their new website, they put out a call-to-action for industry leaders to provide real-time feedback. 


In this episode of the Practical Perspectives series, James Robert Lay and Audrey Cannata discuss the insights they gained and how the practice of rapid iteration helped them to level up their brand messaging and communication. They discuss the lessons that they learned and how even the most seasoned marketers can find tremendous value in outside perspectives.


Join us as we discuss:


-Secret Shopping the Digital Growth Institute Website (04:43)


-The Power of Clear Messaging (08:39)


-The Value of Outside Perspective (17:31)


You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Share

Embed

You may also like