Most financial brands are stuck saying the same things—“great rates, great service”—and it's costing them trust, growth, and relevance. In this episode, James Robert Lay and Derik Krauss dive into the dangerous trap of commoditization in financial services. They break down why it's happening, how it shows up in your marketing, and what to do about it.

You’ll learn how to reframe your messaging around purpose, use empathy to guide digital journeys, and position your brand as a trusted guide—not just a product pusher. Drawing from the Digital Growth Blueprint and real-world examples, this conversation is your first step toward standing out in a sea of sameness.

You can find this episode and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

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