In this episode of the Banking on Digital Growth Podcast, Derik sits down with Kelly Hellickson of EmpowerFi to explore the future of AI-native websites, the agentic web, and why traditional content management systems may not be the best way to build digital experiences moving forward.

During the conversation, Derik demonstrates a real-world prototype where AI designs, builds, and deploys a fully functional credit union website, including creating an entirely new youth checking page live during the episode.

The implications for financial institutions are massive: faster development, lower costs, better user experiences, and a future where AI becomes the content management system itself.

⏱️ Timestamps

00:00 Introduction and the future of AI-built websites

01:12 Meet Kelly Hellickson and EmpowerFi

03:00 Building modern MarTech stacks for financial institutions

06:00 Why many financial institutions still restrict AI tools

09:28 The conversation that sparked this episode

10:53 Could AI replace traditional CMS platforms?

12:13 Derik's AI workflow and being a top 1% ChatGPT user

16:21 Building AI-powered tools and website experiences

18:00 The concept of an AI-native website

22:25 Why AI can finally build complete websites

24:20 Live demo: an AI-generated credit union website prototype

25:25 How 140 A/B tests influence website design decisions

30:13 Introducing Claude Design and AI-first website creation

33:07 Using A/B testing data to guide AI-generated pages

35:15 How conversion optimization and A/B testing work

41:00 Training AI with proven website performance data

43:00 AI generates a youth checking page in real time

45:04 Why AI-generated design rationale is a game changer

47:04 Updating website experiences on demand with AI

49:31 When could AI-native websites become mainstream?

50:27 The vision for a fully agentic website platform

52:23 Claude Design → Claude Code workflow explained

54:09 How AI could make websites 10x faster and cheaper

56:01 Viewing the completed AI-generated page

57:44 Deploying the page live with Vercel

59:13 From AI design to a live website in minutes

01:00:00 Final thoughts on the future of AI-native websites

If you're interested in AI, digital marketing, website strategy, or the future of financial institution websites, this episode offers a firsthand look at what's possible today and where things are headed next.

Hosted on Ausha. See ausha.co/privacy-policy for more information.