289) Unlocking Human Potential: Fintech Growth Opportunities in Niche Markets

44min | 04/17/2023

Description

Too many financial institutions try to be everything for everyone, but several financial services and fintechs are finding success in giving their niche customer base a human-centered digital experience.

In doing so, leaders like Tim Hamilton, CEO at Praxent, are carving communities out of the big banking ocean.

Tim joins us for this episode of our Exponential Insights series to give his valuable perspective on vertical growth opportunities in niche financial services and fintechs.

Join us as we discuss:

- Connecting people with a human-centered tech stack (7:07)

- Vertical growth opportunities for financial services in 2023 (19:25)

- Praxent’s pivot to a niche community commitment (30:13)

Check out these resources we mentioned during the podcast:

- Blue Ocean Strategy

- Tim Hamilton

- Praxent

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Banking on Digital Growth

If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Banking on Digital Growth

If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

Too many financial institutions try to be everything for everyone, but several financial services and fintechs are finding success in giving their niche customer base a human-centered digital experience.

In doing so, leaders like Tim Hamilton, CEO at Praxent, are carving communities out of the big banking ocean.

Tim joins us for this episode of our Exponential Insights series to give his valuable perspective on vertical growth opportunities in niche financial services and fintechs.

Join us as we discuss:

- Connecting people with a human-centered tech stack (7:07)

- Vertical growth opportunities for financial services in 2023 (19:25)

- Praxent’s pivot to a niche community commitment (30:13)

Check out these resources we mentioned during the podcast:

- Blue Ocean Strategy

- Tim Hamilton

- Praxent

You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here.

Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Banking on Digital Growth

If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Banking on Digital Growth

If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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