"Make More Effective and Efficient Use of LinkedIn for B2B" with Bruce Johnston cover
"Make More Effective and Efficient Use of LinkedIn for B2B" with Bruce Johnston cover
BtoB Marketing & Sales Podcast

"Make More Effective and Efficient Use of LinkedIn for B2B" with Bruce Johnston

"Make More Effective and Efficient Use of LinkedIn for B2B" with Bruce Johnston

25min |01/11/2016
Play
"Make More Effective and Efficient Use of LinkedIn for B2B" with Bruce Johnston cover
"Make More Effective and Efficient Use of LinkedIn for B2B" with Bruce Johnston cover
BtoB Marketing & Sales Podcast

"Make More Effective and Efficient Use of LinkedIn for B2B" with Bruce Johnston

"Make More Effective and Efficient Use of LinkedIn for B2B" with Bruce Johnston

25min |01/11/2016
Play

Description

For this third edition of our B2B Marketing Sales Podcast I am glad to welcome Bruce Johnston, whose job is to help companies understand why LinkedIn just doesn’t seem to work the way they have heard it should in a complex B2B sales context.

We all face situations where we have no bloody idea why LinkedIn is not working the way we expected. Well, this is such a situation which allowed me to meet Bruce.

Three weeks ago I was trying to understand why my LinkedIn Pulse article were getting such a ridiculous number of views, while I was pretty convinced that my audience of technophiles / marketeers would at least be interested by the topic. So I used my best friend Google and landed on an article from Bruce Johnston on this specific topic, entitled "Down The Rabbit Hole That Is LinkedIn Notifications For Publishing". I found in this article answers to my question, still I was not happy about what I learnt, but at least I knew what was going on.

I decided to contact Bruce to find out more about his vision of how sales people should "Make More Effective and Efficient Use of LinkedIn for B2B". After a first very rich and friendly discussion we decided to record this B2B Marketing Sales Podcast #3 together!

Description

For this third edition of our B2B Marketing Sales Podcast I am glad to welcome Bruce Johnston, whose job is to help companies understand why LinkedIn just doesn’t seem to work the way they have heard it should in a complex B2B sales context.

We all face situations where we have no bloody idea why LinkedIn is not working the way we expected. Well, this is such a situation which allowed me to meet Bruce.

Three weeks ago I was trying to understand why my LinkedIn Pulse article were getting such a ridiculous number of views, while I was pretty convinced that my audience of technophiles / marketeers would at least be interested by the topic. So I used my best friend Google and landed on an article from Bruce Johnston on this specific topic, entitled "Down The Rabbit Hole That Is LinkedIn Notifications For Publishing". I found in this article answers to my question, still I was not happy about what I learnt, but at least I knew what was going on.

I decided to contact Bruce to find out more about his vision of how sales people should "Make More Effective and Efficient Use of LinkedIn for B2B". After a first very rich and friendly discussion we decided to record this B2B Marketing Sales Podcast #3 together!

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Description

For this third edition of our B2B Marketing Sales Podcast I am glad to welcome Bruce Johnston, whose job is to help companies understand why LinkedIn just doesn’t seem to work the way they have heard it should in a complex B2B sales context.

We all face situations where we have no bloody idea why LinkedIn is not working the way we expected. Well, this is such a situation which allowed me to meet Bruce.

Three weeks ago I was trying to understand why my LinkedIn Pulse article were getting such a ridiculous number of views, while I was pretty convinced that my audience of technophiles / marketeers would at least be interested by the topic. So I used my best friend Google and landed on an article from Bruce Johnston on this specific topic, entitled "Down The Rabbit Hole That Is LinkedIn Notifications For Publishing". I found in this article answers to my question, still I was not happy about what I learnt, but at least I knew what was going on.

I decided to contact Bruce to find out more about his vision of how sales people should "Make More Effective and Efficient Use of LinkedIn for B2B". After a first very rich and friendly discussion we decided to record this B2B Marketing Sales Podcast #3 together!

Description

For this third edition of our B2B Marketing Sales Podcast I am glad to welcome Bruce Johnston, whose job is to help companies understand why LinkedIn just doesn’t seem to work the way they have heard it should in a complex B2B sales context.

We all face situations where we have no bloody idea why LinkedIn is not working the way we expected. Well, this is such a situation which allowed me to meet Bruce.

Three weeks ago I was trying to understand why my LinkedIn Pulse article were getting such a ridiculous number of views, while I was pretty convinced that my audience of technophiles / marketeers would at least be interested by the topic. So I used my best friend Google and landed on an article from Bruce Johnston on this specific topic, entitled "Down The Rabbit Hole That Is LinkedIn Notifications For Publishing". I found in this article answers to my question, still I was not happy about what I learnt, but at least I knew what was going on.

I decided to contact Bruce to find out more about his vision of how sales people should "Make More Effective and Efficient Use of LinkedIn for B2B". After a first very rich and friendly discussion we decided to record this B2B Marketing Sales Podcast #3 together!

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