Thinking of job hunting as a sales process can prove useful. Just like in sales, it starts with defining who you're targeting—only this time, it's potential employers instead of customers. From there, you identify companies that match your goals, reach out with tailored applications, and work to turn those opportunities into interviews and offers. The process narrows at each step, demanding strategic effort and persistence. Looking for a job isn't just a task—it’s a project that requires dedication, planning, and follow-through. 

In this episode of Career Beats, we talk about it with, Marcus Castro, cofounder of CareerOs and an Esade alumnus. CareerOs is a platform that helps students and professionals advance their careers by providing tools to connect with key decision-makers, strategically network, and organize every aspect of their job search. Hosted by Carmen González, Associate Director at Esade Careers. 

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