Who Does AI Serve? - Panel

Artificial intelligence is accelerating rapidly, but the central question remains: who does AI serve, and who is left carrying the costs? This session connects three realities that are too often discussed separately: the environmental footprint of AI, the governance choices that determine accountability, and the power dynamics embedded in data, language, and institutions.

We will move from diagnosis to concrete levers: how to measure and reduce impacts, how public and private procurement can set standards, what transparency and enforcement can realistically achieve, and how open, community-governed approaches can rebalance control over data and systems. The goal is clear: shape AI so it serves people and the planet, rather than reinforcing existing inequalities.

About the speaker(s):
Sasha Luccioni, AI & Climate Lead, Hugging Face
Tim Christophersen, Vice President, Climate Action, Salesforce
Théo Alves Da Costa, Partner AI & Sustainability, Data For Good

Moderated by: James Martin - BetterTech

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🌍 ABOUT CHANGENOW: This conference was filmed during ChangeNOW 2026, the largest event of solutions for the planet, held at the Grand Palais in Paris from March 30 to April 1. The summit brought together over 40,000 of the world’s leading policymakers, entrepreneurs, investors, NGOs, and citizens to address pressing issues around climate, resources, biodiversity, and inclusion.

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