About the podcast

The EuroPCom podcast series on public communication is produced by the European Committee of the Regions (CoR) in close cooperation with the EuroPCom partners.

Host: 

Evi Kiorri, Journalist | Multimedia Producer | Podcaster

Guest:  

Uli Köppen is chief AI officer for German public broadcaster Bayerischer Rundfunk. She leads AI strategy for BR and is responsible for the journalistic data and AI teams working on algorithmic investigations and journalistic products. As a Nieman Fellow 2019, she spent an academic year at Harvard and MIT, and she was part of Online News Association’s Women’s Leadership Accelerator 2022. Together with her colleagues, she has won national and international awards.

In this episode: 

Major newsrooms across Europe have been designing new initiatives on how to use AI tools while maintaining ethics and editorial standards.

The use of AI algorithm is not new in journalism, it already helps in many tasks as tagging, categorizing, headline suggestions, moderating comments, etc. The novelty is that it’s able to produce content. In some use cases, generative AI can help editors and reporters translate and transform their stories for different distribution channels. However, the technology can also be hijacked to produce disinformation and deepfakes, which makes journalists’ jobs harder.

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EuroPCom 2025 | European Committee of the Regions

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