The Mediterranean remains one of the world's most dynamic and competitive tourism regions,  yet its market dynamics are shifting. From emerging destinations in the East to established hubs in the West, airports, airlines, and tourism boards are adapting to evolving traveller behaviour, new long-haul demand, and changing source markets.

This session will explore how Mediterranean destinations are repositioning themselves to capture growth — from renewed transatlantic interest and extended seasons to diversification beyond traditional leisure segments. What are the new opportunities, and how are established destinations evolving their strategies to stay ahead?

Moderator

Omar Hashmi, Managing Director, Volavion Aviation Consulting

Panel

Maria Kouroupi, Director Aviation Development Marketing & Communication, Hermes Airports

Atilay Batu, COO, Corendon Airlines

Nina Vojnic Zagar, CEO, Pula Airport

Mario Garau, Route Development Manager, Olbia Airport - Sardinia

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