This session will explore how tourism boards and destination marketing organizations collaborate with airports and airlines to boost connectivity and attract visitors. Focus on real partnerships, joint campaigns, route development initiatives, and strategies that turn potential into measurable growth. Highlight successes, lessons learned, and creative approaches that can inspire similar collaborations elsewhere.

Moderator

Chloe Greenbank, Event Moderator, CONNECT Aviation

Panel

Jordi Candela, CEO Airports of Catalonia, GROwing

Hanna Tiitola, CEO, Destination Savo, Lakeland Finland

Michal J. Wichrowski, CEO, W Aviation Group

Valeria Rebasti, International Market Director (Italy, Greece, Germany & SE Europe), Volotea

Aneta Ksiazek, Head of Poland Convention Bureau, Polish Tourism Organisation

Krzysztof Raganowicz, CEO, Lublin Metropolitan Tourism Organisation

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