Description

Activo® is an independent digital strategy and transformation consultancy specializing in Digital Asset Management (DAM), Product Information Management (PIM) and Content Management System (CMS). Discover our services: https://www.activo-consulting.com Learn more about Digital Asset Management (DAM):

• OnDAM Paris: https://www.ondamparis.com

• DAM NEWS: https://digitalassetmanagementnews.org

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Join Frédéric Sanuy from Activo® as he interviews Paul Melcher, renowned contributor to DAM News, about the revolutionary C2PA (Coalition for Content Provenance and Authenticity) standard that's transforming how we track and authenticate digital content.

Discover how C2PA creates a "nutrition label" for digital assets, tracking their complete lifecycle from creation to distribution. Paul explains the three critical milestones of content authentication: creation, retouching, and distribution, and how this technology addresses growing concerns about AI-generated content and copyright protection.

Learn about the latest developments in C2PA adoption across the industry:

• Professional camera manufacturers like Nikon, Canon, and Sony implementing C2PA compatibility

• Samsung's integration in S25 smartphones with Apple discussions underway

• Adobe's leadership role through Photoshop, Lightroom, and Firefly AI tools

• DAM vendors like Primo and Orange Logic pioneering C2PA support

• Social platforms including LinkedIn already supporting C2PA visibility

  
  

Paul also discusses how IMATAG's invisible watermarking technology works alongside C2PA metadata to ensure content authenticity even when traditional metadata is stripped away, providing crucial protection for news agencies and professional photographers.

This interview provides essential insights for digital asset managers, photographers, and brands looking to implement robust content authentication systems in an era where distinguishing real from AI-generated content has become critical.

Whether you're managing a DAM system, working in photography, or developing content strategy, understanding C2PA standards is essential for protecting intellectual property and maintaining content credibility in today's digital landscape. #C2PA #DigitalAssetManagement

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