Dear Bri: Community Strategy, Fiascos, and Drama

What’s step one for someone totally new to creating their own community space? With Marjorie Anderson, Director of Community for Exos

36min | 05/20/2025

Description

In this episode, we’re hearing from Community Newbie. Our letter today deals with how overwhelming it can be to enter the world of community-building without really knowing where to begin.

To better help Community Newbie, I invited Marjorie Anderson as my guest expert. She is the Director of Community for Exos and the Principal Strategist at Community by Association L.L.C. Marjorie is a bright light in the community spaces, has been professionally building community for 11+ years, and has helped many people get started with community.

So, tune in for some incredible plant analogies that will make you look at both problems and community in a whole new way, the tools you need to lay a strong foundation for your new community, and tips on what you can do to have the best community for both you and your members.

In this episode:

(03:16) The communitea: Community Newbie’s letter

(04:21) Stop feeling stuck with Marjorie’s beautiful oak tree analogy

(07:24) Who should be looking to build community, and who shouldn’t

(10:24) Beware of sabotaging your own community

(11:36) Let’s make one thing clear: Community DOES really work

(16:02) 3 foundational questions and a boundary to get you started with building community

(24:35) The importance of interviewing 10 of your ideal members and what to ask them

(27:27) Build the unique community you and your members want and have a manager

(33:24) Listen to your community members with equal parts authority and empathy

Resources Mentioned:

📗 Learn more about The Mom Test.

❤️ Sign up for Heartbeat. Bri’s recommended all-in-one community platform.

💛 Join Ember. The place for go-getter community creators building community-powered businesses.

🔥 Ready to hear the stories we almost kept to ourselves? Here's this week's secret episode with Marjorie!

Marjorie Anderson

🖥️ Website

📱 LinkedIn

🎙️ Podcast

Bri Leever

🖥️ Website

📩 Newsletter

📹 Youtube

📱LinkedIn

Want your story to be next? Submit an anonymous letter about your community conundrum, fiasco, drama, or other dilemma here.

*Dear Bri is produced by Ideablossoms.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Dear Bri: Community Strategy, Fiascos, and Drama

Welcome to Dear Bri, an advice column for community conundrums, fiascos, and drama! In each episode, host and community strategist Bri Leever invites a guest community expert to respond to an anonymous letter from a real-life community creator in distress.

From online community-building mishaps to community engagement tactics gone awry, this podcast delivers relatable stories and sound community strategy for navigating the chaos of digital communities—all with empathy, expertise, and a touch of drama.

The mission? Helping community managers and community creators feel a little less crazy and a lot less alone while building thriving brand communities.

You're in the right place if you are...

🐣 Community Curious:

Creators or brands exploring the benefits of a community-powered business. Learn the fundamentals of community strategy for online businesses, and discover how to build an online community from scratch.

🐥 Community Hatchlings:

Newcomers to community building seeking guidance and support. Get tips on how to grow a paid community, avoid common mistakes in community building, and build trust through smart community roles and responsibilities.

🦅 Senior Community Folks:

Seasoned pros facing complex dilemmas. Explore topics like managing community drama, setting boundaries in digital communities, and advanced community retention strategies.

Dear Bri combines relatable storytelling with expert community strategy, making it a unique and valuable resource for community managers and creators. Episodes provide the most up-to-date community management practices, common mistakes to avoid in community building, the best community engagement tactics I've seen, tips on setting boundaries and building trust in online communities, and of course, a touch of community drama to keep things interesting and fun!

Community creators listening to Dear Bri will feel a little less alone in the important work of community building and a whole lot less crazy as each episode normalizes and provides strategic insights for some of the toughest online community scenarios.

Whether you're curious about building a community, just starting out, or a seasoned professional looking for advanced advice, Dear Bri has something for you. Episodes drop weekly on Tuesday. Hit the follow button so you don't miss out!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Dear Bri: Community Strategy, Fiascos, and Drama

Welcome to Dear Bri, an advice column for community conundrums, fiascos, and drama! In each episode, host and community strategist Bri Leever invites a guest community expert to respond to an anonymous letter from a real-life community creator in distress.

From online community-building mishaps to community engagement tactics gone awry, this podcast delivers relatable stories and sound community strategy for navigating the chaos of digital communities—all with empathy, expertise, and a touch of drama.

The mission? Helping community managers and community creators feel a little less crazy and a lot less alone while building thriving brand communities.

You're in the right place if you are...

🐣 Community Curious:

Creators or brands exploring the benefits of a community-powered business. Learn the fundamentals of community strategy for online businesses, and discover how to build an online community from scratch.

🐥 Community Hatchlings:

Newcomers to community building seeking guidance and support. Get tips on how to grow a paid community, avoid common mistakes in community building, and build trust through smart community roles and responsibilities.

🦅 Senior Community Folks:

Seasoned pros facing complex dilemmas. Explore topics like managing community drama, setting boundaries in digital communities, and advanced community retention strategies.

Dear Bri combines relatable storytelling with expert community strategy, making it a unique and valuable resource for community managers and creators. Episodes provide the most up-to-date community management practices, common mistakes to avoid in community building, the best community engagement tactics I've seen, tips on setting boundaries and building trust in online communities, and of course, a touch of community drama to keep things interesting and fun!

Community creators listening to Dear Bri will feel a little less alone in the important work of community building and a whole lot less crazy as each episode normalizes and provides strategic insights for some of the toughest online community scenarios.

Whether you're curious about building a community, just starting out, or a seasoned professional looking for advanced advice, Dear Bri has something for you. Episodes drop weekly on Tuesday. Hit the follow button so you don't miss out!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

In this episode, we’re hearing from Community Newbie. Our letter today deals with how overwhelming it can be to enter the world of community-building without really knowing where to begin.

To better help Community Newbie, I invited Marjorie Anderson as my guest expert. She is the Director of Community for Exos and the Principal Strategist at Community by Association L.L.C. Marjorie is a bright light in the community spaces, has been professionally building community for 11+ years, and has helped many people get started with community.

So, tune in for some incredible plant analogies that will make you look at both problems and community in a whole new way, the tools you need to lay a strong foundation for your new community, and tips on what you can do to have the best community for both you and your members.

In this episode:

(03:16) The communitea: Community Newbie’s letter

(04:21) Stop feeling stuck with Marjorie’s beautiful oak tree analogy

(07:24) Who should be looking to build community, and who shouldn’t

(10:24) Beware of sabotaging your own community

(11:36) Let’s make one thing clear: Community DOES really work

(16:02) 3 foundational questions and a boundary to get you started with building community

(24:35) The importance of interviewing 10 of your ideal members and what to ask them

(27:27) Build the unique community you and your members want and have a manager

(33:24) Listen to your community members with equal parts authority and empathy

Resources Mentioned:

📗 Learn more about The Mom Test.

❤️ Sign up for Heartbeat. Bri’s recommended all-in-one community platform.

💛 Join Ember. The place for go-getter community creators building community-powered businesses.

🔥 Ready to hear the stories we almost kept to ourselves? Here's this week's secret episode with Marjorie!

Marjorie Anderson

🖥️ Website

📱 LinkedIn

🎙️ Podcast

Bri Leever

🖥️ Website

📩 Newsletter

📹 Youtube

📱LinkedIn

Want your story to be next? Submit an anonymous letter about your community conundrum, fiasco, drama, or other dilemma here.

*Dear Bri is produced by Ideablossoms.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Dear Bri: Community Strategy, Fiascos, and Drama

Welcome to Dear Bri, an advice column for community conundrums, fiascos, and drama! In each episode, host and community strategist Bri Leever invites a guest community expert to respond to an anonymous letter from a real-life community creator in distress.

From online community-building mishaps to community engagement tactics gone awry, this podcast delivers relatable stories and sound community strategy for navigating the chaos of digital communities—all with empathy, expertise, and a touch of drama.

The mission? Helping community managers and community creators feel a little less crazy and a lot less alone while building thriving brand communities.

You're in the right place if you are...

🐣 Community Curious:

Creators or brands exploring the benefits of a community-powered business. Learn the fundamentals of community strategy for online businesses, and discover how to build an online community from scratch.

🐥 Community Hatchlings:

Newcomers to community building seeking guidance and support. Get tips on how to grow a paid community, avoid common mistakes in community building, and build trust through smart community roles and responsibilities.

🦅 Senior Community Folks:

Seasoned pros facing complex dilemmas. Explore topics like managing community drama, setting boundaries in digital communities, and advanced community retention strategies.

Dear Bri combines relatable storytelling with expert community strategy, making it a unique and valuable resource for community managers and creators. Episodes provide the most up-to-date community management practices, common mistakes to avoid in community building, the best community engagement tactics I've seen, tips on setting boundaries and building trust in online communities, and of course, a touch of community drama to keep things interesting and fun!

Community creators listening to Dear Bri will feel a little less alone in the important work of community building and a whole lot less crazy as each episode normalizes and provides strategic insights for some of the toughest online community scenarios.

Whether you're curious about building a community, just starting out, or a seasoned professional looking for advanced advice, Dear Bri has something for you. Episodes drop weekly on Tuesday. Hit the follow button so you don't miss out!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About Dear Bri: Community Strategy, Fiascos, and Drama

Welcome to Dear Bri, an advice column for community conundrums, fiascos, and drama! In each episode, host and community strategist Bri Leever invites a guest community expert to respond to an anonymous letter from a real-life community creator in distress.

From online community-building mishaps to community engagement tactics gone awry, this podcast delivers relatable stories and sound community strategy for navigating the chaos of digital communities—all with empathy, expertise, and a touch of drama.

The mission? Helping community managers and community creators feel a little less crazy and a lot less alone while building thriving brand communities.

You're in the right place if you are...

🐣 Community Curious:

Creators or brands exploring the benefits of a community-powered business. Learn the fundamentals of community strategy for online businesses, and discover how to build an online community from scratch.

🐥 Community Hatchlings:

Newcomers to community building seeking guidance and support. Get tips on how to grow a paid community, avoid common mistakes in community building, and build trust through smart community roles and responsibilities.

🦅 Senior Community Folks:

Seasoned pros facing complex dilemmas. Explore topics like managing community drama, setting boundaries in digital communities, and advanced community retention strategies.

Dear Bri combines relatable storytelling with expert community strategy, making it a unique and valuable resource for community managers and creators. Episodes provide the most up-to-date community management practices, common mistakes to avoid in community building, the best community engagement tactics I've seen, tips on setting boundaries and building trust in online communities, and of course, a touch of community drama to keep things interesting and fun!

Community creators listening to Dear Bri will feel a little less alone in the important work of community building and a whole lot less crazy as each episode normalizes and provides strategic insights for some of the toughest online community scenarios.

Whether you're curious about building a community, just starting out, or a seasoned professional looking for advanced advice, Dear Bri has something for you. Episodes drop weekly on Tuesday. Hit the follow button so you don't miss out!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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