In this episode of Demand & Brand, hosts Vanessa and Patrick Zangardi sit down with video marketing expert Chris Inman to break down how small business owners can use YouTube to grow their brands and generate quality leads.

Chris is the founder of Idea Cleveland, a video marketing company in Cleveland Ohio. He shares insights from his 20+ years in video and television production, working with brands like the Cleveland Cavaliers and Cleveland Clinic. He explains why YouTube is a must-have in your marketing strategy, how to get started without overcomplicating the process, and the key mistakes to avoid.

You’ll learn:

🎥 Why YouTube is more than just a video platform—it’s a search engine that can drive real business results.

📌 How to create engaging, authentic content that attracts your ideal audience.

⚡ Practical strategies for repurposing video content across platforms to maximize impact.

🚀 The biggest mistakes small business owners make with YouTube—and how to avoid them.

If you’re ready to take your video marketing to the next level, this episode is packed with actionable advice you can start using today!

📲 Listen now!

🎧 Available on Apple Podcasts, Spotify, and everywhere you stream.

🔗 Connect with Chris Inman: IdeaCleveland.com

🔗 Follow Vanessa & Patrick Zangardi: Zangardi.com

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