What does it mean to govern tourism when millions of visitors, residents, businesses and natural resources all have to coexist? In this episode, Miguel Rosselló, General Manager of Tourism for the Government of the Balearic Islands, shares the government’s perspective on the challenges facing one of Europe’s leading tourism destinations. From moving beyond visitor numbers as a measure of success to using data, AI and collaboration to support better decisions, he gives us a glimpse into the future of tourism governance.

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