In this first episode, we explore how DEPLOYTOUR is rethinking tourism through data with Dolores Ordóñez, General Director of AnySolution and DEPLOYTOUR coordinator. With DEPLOYTOUR, we advocate for the inclusion of tourism in the European data strategy as a key pillar of the data economy. In this fast-growing ecosystem — which remains highly heterogeneous — challenges are numerous: sustainability, data fragmentation, overtourism... Data is emerging not only as a solution, but also as a powerful tool, especially when combined with AI, to support the transformation and resilience of the tourism sector.

To learn how data can support the tourism sector and how you can be involved in DEPLOYTOUR, listen to this epsiode!

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