689 Registered Commitments! That's an impressive call to action that comes out of the #UNWaterConference in New York this week. Sure, there were the usual shenanigans we saw on Days 1 & 2, but still, the various commissions delivered impressive outputs. And yes, a special envoy for Water will be appointed. So here's the next question: who will it be? Here's the summary: 00:00 Introduction 00:15 Number of the day: 689! 00:48 Key Outcomes of the UN Water Conference 02:35 The Transboundary Water Bromance in South America 03:59 More water commitments by the Interactive Dialog Groups 04:34 Who did it better: young or old speakers? 06:18 Third series of Water Commitments 07:45 A New UN Water Envoy... and Beyond? 09:09 How to Leverage the UN Water Conference 09:44 Conclusion ➡️ Check out my entire collection of SDG 6 (https://dww.show/6-decisive-things-you-should-know-about-the-un-sdg-6/) topics on the (don't) Waste Water website!

The UN Water Conference keeps advancing in New York, with this second day and a new series of plenary sessions with many country statements. What's to remember from today? Here's the recap. 00:00 Introduction 00:22 Sentence of the Day: László Borbély, Romania 00:47 Learning 3 - Are we ambitious enough with #SDG6? 02:02 Learning 2 - PPPs have their role to play! 03:36 Learning 1 - We learn more about the UN Special Envoy for Water! 06:20 Daily Zapping 07:26 Flop 3 - Are UN attendees bad pupils? 08:16 Flop 2 - Water and War(s) Ukraine, Karabagh... 11:42 Flop 1 - Are UN Statements boring? 14:29 Conclusion ➡️ Check out my entire collection of SDG 6 (https://dww.show/6-decisive-things-you-should-know-about-the-un-sdg-6/) topics on the (don't) Waste Water website!

The UN Water Conference started on the 22 of March in New York. For the first time since Mar Del Plata in 1977, the Water Topic gets the largest possible exposure to solve this riddle: how can we finally ensure that SDG 6 is reached? That everybody receives access to safe drinking water and wastewater management? On Day 1, there were many very generic statements and some things to extract, which I did for you. 8 hours of plenary conferences condenses in under 15 minutes, a challenge? Yes. A stretch? Sure! But I did it, and here's what's inside: 00:00 Introduction 00:14 The Key Sentence 02:08 Top 3 Highlights of Day 1 07:51 Zapping - Good Words and High-End Sequences 10:00 Flop 3 - the Awkward moments 12:57 Conclusion ➡️ Check out my entire collection of SDG 6 (https://dww.show/6-decisive-things-you-should-know-about-the-un-sdg-6/) topics on the (don't) Waste Water website!

with 🎙️ Ben Kimura Gross, CEO of Systemics Academy, Negotiation Trainer, and Mentor.      💧 At Negotiation with Goliath, Ben trains sustainability professionals and entrepreneurs to get decision-makers on their side and make your goals their goals. Today is the big day - the UN Water Conference is kicking off. Since last weekend, many side events also start gathering attention in New York: the finest water minds meet with powerful decision-makers. But, do they meet as equals, or are the ones quite weaker than the others when it comes to getting their points across and finding common ground in negotiation?  Negotiating with high-end decision-makers can be a stretch for water professionals - after all, we're primarily engineers for a reason, we firmly believe that the good guys will win, and we trust the perfect universe to do his work. Spoiler alert: things don't work that way. For an entire set of reasons, Ben will detail in a minute, which ranges from tactics to techniques through evolution and nature's law. But nothing prevents us from winning that game! We "just" have to adopt the right approaches and train a bit. This is why I thought it might be the right kick to have Ben boost us, especially today, as the serious game starts in New York. And let's be honest, these skills could be of great use every day, including far away from the UN headquarters. I'll let you dive into Ben's sharing in a second - let me just remind you before that, that if you like what you hear, please take that episode and share it with a colleague, a friend, your boss, or your LinkedIn network! Nothing beats a good recommendation, so please do it, and I'll meet you on the other side. 🔗 Send your warmest regards to Ben on LinkedIn (https://www.linkedin.com/in/ben-k-g/)  🔗 Check out Negotiating with Goliath's Website (https://negotiating-with-goliath.com/) 

How much is TOO much? That's the question I'm asking, as Sabrina Soussan is about to get appointed to the board of Boeing. Indeed, with her roles as CEO of SUEZ and Chairman of the Board, but also as a board member of ITT, that makes quite a lot of different hats to wear. Doesn't it start to be slightly too much to still deliver as CEO of SUEZ? ▶️ Watch the video version of this episode on YouTube (https://youtu.be/TZKqkvttk_Y)   

For some months now, I've been asking some of the most brilliant water professionals for insight on the UN Water Conference. I've asked them what they would have put on the conference's agenda. I've asked them what topics needed to be discussed amongst world leaders to finally solve the water riddle.  Will their recommendations be applied? We'll discover that next week. And, even if I have watered-down hopes from the conference, I'll be following every word that's spoken in New York, and I'll prepare you a daily digest of what's noteworthy.  If that's of interest, you may want to subscribe so that you don't miss it - and if you do, that might help to cheer me up and to sustain the workload over the three nights I'll spend on it, with the time zone difference, so I'd appreciate the support. For today, I've compiled the best inputs from the experts I spoke with so that we get a sense of the Agenda the Water Sector would have built.  Will the UN follow track? I'll make sure to check. Would you have put something else on the schedule? Well, that one's fully up for discussion, so I'd be curious to read your input in the comments! ➡️ Check out my entire collection of SDG 6 (https://dww.show/6-decisive-things-you-should-know-about-the-un-sdg-6/) topics on the (don't) Waste Water website!

with 🎙️ Michael Doran, President & Co-Founder of Aclarus Ozone.      💧 Aclarus Ozone aims to solve complex water problems with advanced ozone technology. What we covered: 🧑‍🤝‍🧑 How the key to success is the team as it enables to turn a product into a solution  💁🏻 How when it comes to ozone, people don't look for a technology but for help - and how you can apply that in your everyday business  🔁 How engineering houses and consultants like to repeat what's proven to work - and how to convince them to embrace new approaches  ⚡ How there's much more to understand about ozone than just the generation and the bubbling. It's all about the application!  📈 How to understand the development stage of your company, avoid to freak out and react accordingly  🛩️ How different it is to be an agile smaller player compared with established large moguls  👪 How trade organizations can be incestuous (that's me saying it, not Michael!) and what they bring to the overall industry  🌎 How you have to nail your domestic market before spreading yourself too thin in unknown waters  🤝 How there are synergies to find between market players to leverage everyone's strengths  🚀 Inheriting clients, aiming for higher agility, learning entrepreneurship the hard way, aiming for impact, Aclarus Ozone's figures and growth numbers, generational shifts in engineers... and much more!   🔥 ... and of course, we concluded with the 𝙧𝙖𝙥𝙞𝙙 𝙛𝙞𝙧𝙚 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 🔥 🔗 Send your warmest regards to Michael on LinkedIn (https://www.linkedin.com/in/michaeldorano3/)   🔗 Check out Aclarus Ozone's website (https://www.aclarusozone.com/)  ➡️ Check out the entire article on Aclarus Ozone (https://dww.show/how-to-win-in-a-competitive-mature-niche-market-the-astonishing-aclarus-ozone/)'s story and how it can inspire water entrepreneurs, including an infographic and a full transcript on the (don't) Waste Water website!

Michael Doran is the president and co-founder of Aclarus Ozone. Aclarus aims to solve complex water problems with advanced ozone technology. The ozone world is a 1.4 billion-a-year niche I used to know pretty well, as that's where I've cut my water teeth. It's been around for over a century, with the ozonation step of the Nice drinking water plant in France continuously operating since 1906. On the players' end, you've got Veolia and Xylem as established market leaders, a new wave of Chinese players that might well be of equivalent size today, like Newland or Guolin, proponents of modular approaches such as Primozone or Pinnacle, and historic Japanese moguls that quietly exist to hunt a white elephant from time to time, such as Metawater or Mitsubishi.  All that little band meets several times a year in International Ozone Association gatherings, where they are joined by academics, and grows steadily under the influence of new regulations and higher water quality expectations on both ends of the Water Cycle. On the technological side, I remember how excited my R&D colleagues were when a multi-year development program yielded some percent of performance improvement - and they were and probably still are the top-notch guys in this industry. So safe to say there's a technological asymptote, and that sector tends to it.  All in all, it's not the worst business to be in, I've enjoyed my ozone years, and I've learned so much, but it's probably not the most exciting either, still, if you ask me. So if you can't really expect to disrupt the technology, if it's around for a while, if it has established players, and if it won't go through the roof. Why would you start a company in this field? Well, that's one of the keys to today's conversation with Michael. Because it goes against all the preconceptions: there's much to innovate on the business side, the customer service, the go-to-market, the overall approach, the solution mindset, and many more that Michael will detail in a minute. You don't have to create a category or prove a technology from scratch. Executing better than anyone is also a key skill - if not THE key skill - but enough from hearing it from me. My guest will tell you all of that much better. So let us take off, just after this reminder, that if you like what you hear, if you think this will be of interest and value to someone else out there, there's only one way to spread the message: take this episode and share it with them. Drop a WhatsApp message, a LinkedIn InMail or status, an SMS, a hint at the coffee machine or simply tell them. Really, that's how podcasts spread, and that's how I know I shall continue to provide more of them! Come on, do it, and I'll meet you on the other side! How to Win in a Competitive & Mature Niche Market: The Astonishing Aclarus Ozone (https://dww.show/how-to-win-in-a-competitive-mature-niche-market-the-astonishing-aclarus-ozone/) 

with 🎙️ Dubravka Skunca, LCA Representative and Expert for the European Commission, but also an SME Support leader at the European Regional Development Fund, Business Consultant, and Council Representative at various EIT groups.     💧 Dubravka is also LCA Leader for Green Protein, a European project which aims at a major innovation in the fields of protein production and food loss reduction in the EU by producing high-added value, food-grade functional proteins, and other ingredients out of green field waste. What we covered: ♻️ What Life Cycle Assessment actually is, and what outcomes to expect from it 🦶 How Water Footprint is one of the dimensions of Lifecycle Assessment 🌐 How there won't be any water circularity without a global circularity - a topic we had already addressed with Gonzalo Delacámara last week 👨‍⚖️ How sustainability can involve difficult calls to make for decision-makers and how LCA can help make the right decisions 🌱 How SMEs can benefit from Lifecycle Assessment not only for their own growth path but also to better interact with large companies 🛣️ How sustainability is on the roadmap of most CEOs for their companies' future but also their present 🍲 How circularity will have to play an increased role in the agri-food value chain 🛠️ What to do once you've completed your Lifecycle Assessment and which tools and steps come next 🗑️ How wasted food is also a lot of wasted water, and how new approaches strive to fight that sustainability non-sense 🫲 Coaching SMEs, Lecturing at the University, startups as a way to feed major's innovation, demonstrating impact to a wide audience... and much more! 🔥 ... and of course, we concluded with the 𝙧𝙖𝙥𝙞𝙙 𝙛𝙞𝙧𝙚 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣𝙨 🔥 🔗 Send your warmest regards to Dubravka on LinkedIn (https://www.linkedin.com/in/dubravka-skunca-phd-dsc-23445a42/?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAj3KcgB0CAzMZzC24SbwK2iaoCKzf_jvmY)  ➡️ Check out the entire article on how life cycle assessment (https://dww.show/how-to-leverage-life-cycle-assessment-to-take-better-decisions/) can help make sustainable decisions, including an infographic and a full transcript on the (don't) Waste Water website!

Dubravka Skunca is LCA Representative and Expert for the European Commission, but also an SME Support leader at the European Regional Development Fund, a Business Consultant, and a Council Representative at various EIT groups. Dubravka is also LCA Leader for Green Protein, a European project which aims at a major innovation in the fields of protein production and food loss reduction in the EU by producing high-added value, food-grade functional proteins, and other ingredients out of green field waste. If our industrial World wants, one day, to return to its circular origins, it will need to leverage the right tools. This is where LifeCycle Assessment or LCA kicks in. Indeed, by evaluating the environmental impacts of a product or service over its entire life cycle, LCA provides a systematic framework to identify and assess environmental impacts associated with a product or service, including energy use, greenhouse gas emissions, waste generation, and as probably most interesting for us, water use.  Hence, LCA is a powerful decision-making tool that helps identify opportunities to reduce environmental impacts, improve efficiency, and promote circularity. I won't tell you too much about it in this intro, as Dubravka will do that much better than me in a minute, but I'm pretty sure that the toolbox she'll present today can be of interest to help you take better and/or more sustainable decisions in the future! So let's jump into it, of course, once I've reminded you that if you like what you hear, you can take this episode and share it with a friend, a colleague, your boss or your LinkedIn Network. Come on do it, and I'll meet you on the other side! How to Leverage Life Cycle Assessment To Take Better Decisions