Sarah Wetenhall had never worked in hospitality when she and her husband decided, almost on a dare, to buy The Colony Hotel in Palm Beach. She joins me to talk about turning decades as a guest into two of the most in-demand boutique hotels in the country, and what it took to build The Hedges Inn in East Hampton next.

(00:00) Introduction
(02:00) The Colony: family history & buying in with zero experience
(06:39) Deciding to buy The Hedges
(09:00) Opening The Hedges & bringing Swifty's east
(11:22) Inside the guest experience
(13:35) Local recs: restaurants, shops & hidden gems
(27:24) The Ina Garten story
(29:43) Best times to visit East Hampton
(32:00) What's next for Sarah and Andrew
(34:25) Community programming: Conversations at the Hedges
(39:10) Wrap-up

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