Description

BrokenLore, the psychological horror series by Serafini Productions, crafts nightmares in tight spaces—from Tokyo apartments to fog-shrouded Japanese villages. It’s not flashy jump scares. It’s the kind of horror that stares at you when the lights flicker, showing a version of yourself you hope isn’t real. BrokenLore merchandise now brings that eerie tension into everyday life—pieces that look subtle at first glance, but reveal layers of story and shadow when seen up close.

Alone in a Village, Lost in a Mind
The BrokenLore series, starting with LOW and leading up to DON’T WATCH and UNFOLLOW, explores themes of grief, isolation, and social anxiety through surreal environments. In LOW, Naomi Montgomery navigates the cursed village of Kirisame‑mura, haunted by ancient tragedy and a yokai known as the Gashadokuro. In DON’T WATCH, Shinji is trapped in his Tokyo apartment by a shifting entity powered by social withdrawal and fear. These experiences shape a unique horror style—quiet, immersive, and deeply psychological.

A Fandom Drawn to Unease and Atmosphere
BrokenLore fans aren’t chasing action—they seek mood. They livestream walkthroughs, analyze endings, and discuss the symbolism behind the Hyakume’s shifting forms. This isn’t mass-market horror merchandise—it’s curated for people who remember feeling the weight of silence in a horror game and want to bring that memory home. The audience is a hybrid of indie horror enthusiasts, narrative gamers, and art horror collectors who value atmosphere over branding.

Merchandise That Echoes the Story
BrokenLore merchandise translates tone into touch.

Apparel: Think vintage washed tees or hoodies in midnight charcoal featuring stylized eyeball motifs, glitch patterns, or embroidered fragments of Japanese text from the game’s menus. The designs evoke memory, not cartoon skeuomorphism.

Accessories: Enamel pins shaped like the Hyakume’s hundred-eye motif, leather bracelets engraved with minimalist shadow sigils from each title, and canvas patches stitched with fragmented screenshots or mysterious symbols.

Home & Collectibles: Limited-run art prints reimagining key moments—like Naomi’s descent through fog or Shinji’s shifting hallway—rendered in monochrome with red accents. Scented candles with smoky incense notes, all packaged in matte boxes that mirror the games’ unsettling quiet. Collectors also get bookmark replicas of in-game notes, coded keychains referencing lost tape messages, and art zines pairing lore fragments with evocative visuals.

Each item adds piece to the puzzle of BrokenLore’s unsettling world without becoming tacky. The merch invites quiet introspection—wearing or displaying it means holding onto a story that creeps in slowly and stays long after you’ve finished.

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