Rico Nasty has always been a force of nature in the rap scene, combining raw lyricism with a bold fashion sense and a knack for creating visually striking music videos. Her unique style and unapologetic energy have made her one of the most exciting artists in hip hop today. Rico’s music videos are more than just a reflection of her sound—they are a vital part of her artistic expression, showcasing her creativity, individuality, and fearless attitude. In this piece, we’ll take a deep dive into some of her most iconic music videos and how they complement her groundbreaking music, while also highlighting the role of her merchandise in shaping her cultural impact.

1. "Smack a Bitch"

Released in 2018, "Smack a Bitch" is one of Rico Nasty’s most iconic tracks. The song was a statement of defiance, with Rico declaring her independence and her refusal to be silenced. The music video takes this sense of rebellion to another level, featuring Rico as a larger-than-life character with a bold, almost surreal aesthetic. The video is a visual explosion of color, with Rico donning a fierce look that includes metallic accessories and futuristic makeup. Her surroundings are a mix of high-fashion styling and gritty, raw urban elements, reinforcing the duality that is central to her persona.

Rico’s merchandise aligns seamlessly with the aesthetic presented in the video. Her clothing and accessories often feature bold, graphic elements—similar to the ones found in her videos—allowing fans to emulate her fearless style. Items like oversized T-shirts, hoodies, and statement jewelry from Rico Nasty Merchandise give fans an opportunity to carry a piece of her unique visual identity with them.

2. "Rage"

"Rage," released in 2020, was another defining moment for Rico Nasty. The music video is a visual representation of the chaotic energy of the song. Directed by Rico herself, the video blends elements of high fashion with punk rock and glitchy, animated visuals. The video opens with Rico in a bright pink wig and an exaggerated, almost cartoonish expression of anger, creating a visual metaphor for the song's explosive energy. The combination of vibrant colors, distorted imagery, and high-energy choreography captures the essence of the track, presenting Rico as a modern-day punk icon.

The video also highlights Rico’s bold approach to fashion, with her outfits being a significant part of the narrative. Her merchandise, such as graphic tees and hoodies with bold, provocative statements, mirrors the edgy, no-holds-barred aesthetic of the "Rage" music video. Fans who connect with Rico’s fearless attitude can find similar styles in her official merchandise, further blurring the lines between her music and visual identity.

3. "OHFR?"

The release of "OHFR?" in 2020 was another milestone in Rico Nasty’s career, and its music video is one of her most innovative. The video features a futuristic, almost post-apocalyptic setting, where Rico stands as a dominant figure in a dystopian world. Her wardrobe is full of high fashion, featuring luxurious fabrics and avant-garde designs that are both bold and futuristic. The visuals are a striking blend of cyberpunk aesthetics and high-fashion influences, with a focus on creating a larger-than-life persona for Rico.

Hosted on Ausha. See ausha.co/privacy-policy for more information.