They Are Billions: The Brutal Strategy Game That Built a Cult Following – And the Merch Fans Are Loving

04min | 06/20/2025

Description

In a world overrun by infected hordes, only the smartest survive. They Are Billions, the steampunk real-time strategy game developed by Numantian Games, has carved out a niche as one of the most thrilling and punishing RTS titles in recent years. Combining resource management, base-building, and wave-based survival, the game delivers relentless tension and satisfying strategy gameplay. With its success has come a growing community—and with it, a demand for They Are Billions merchandise that lets fans celebrate their post-apocalyptic obsession in style.

What Is They Are Billions?

Set in a dystopian future where civilization has collapsed under the weight of a zombie apocalypse, They Are Billions challenges players to build and defend human colonies from billions of infected creatures. The game is known for its brutal difficulty, requiring precise planning, tactical awareness, and a touch of perfectionism.

Unlike traditional RTS games that focus heavily on offense and expansion, They Are Billions is about survival. Players must expand cautiously, manage limited resources, and design effective defenses while facing increasingly massive zombie hordes. One wrong move can spell disaster, as a single infected unit slipping through the cracks can wipe out your entire colony in seconds.

Why It Became a Cult Hit

They Are Billions initially launched in Early Access and gained attention for its intense difficulty, visually striking steampunk aesthetic, and addicting gameplay loop. Streamers and strategy enthusiasts embraced the challenge, helping it grow a loyal fanbase. The full release added a deep story-driven campaign, The New Empire, giving players more lore and long-term goals beyond survival mode.

What keeps players coming back is the sense of accomplishment. Few games deliver the same adrenaline rush of holding off a 20,000-strong infected horde in the final wave. Every victory feels earned, and every defeat is a lesson in strategy.

They Are Billions Merchandise: Survival Gear for the Real World

As the community has grown, so has the demand for They Are Billions merchandise. Fans of the game can now find themed gear that captures its gritty, steampunk-inspired universe and deadly atmosphere.

Popular items include:

T-shirts and hoodies featuring iconic colony slogans, infected silhouettes, and steampunk art
Posters and wall prints showcasing concept art, game maps, or dramatic horde scenes
Mousepads, mugs, and desk accessories with designs inspired by the in-game HUD and tech tree
Collector's pins, patches, and stickers with faction logos and in-game elements

Official merchandise can often be found through indie game stores, online retailers, or limited-time drops promoted by Numantian Games and their distribution partners. For fans who’ve survived countless waves and built unbreakable colonies, these items are badges of honor.

The Legacy of They Are Billions

Though it's not a mainstream RTS franchise, They Are Billions has become a standout title for fans of deep strategy and survival mechanics. Its unique blend of pressure-filled gameplay and detailed world-building ensures it remains relevant in a crowded genre.

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Description

In a world overrun by infected hordes, only the smartest survive. They Are Billions, the steampunk real-time strategy game developed by Numantian Games, has carved out a niche as one of the most thrilling and punishing RTS titles in recent years. Combining resource management, base-building, and wave-based survival, the game delivers relentless tension and satisfying strategy gameplay. With its success has come a growing community—and with it, a demand for They Are Billions merchandise that lets fans celebrate their post-apocalyptic obsession in style.

What Is They Are Billions?

Set in a dystopian future where civilization has collapsed under the weight of a zombie apocalypse, They Are Billions challenges players to build and defend human colonies from billions of infected creatures. The game is known for its brutal difficulty, requiring precise planning, tactical awareness, and a touch of perfectionism.

Unlike traditional RTS games that focus heavily on offense and expansion, They Are Billions is about survival. Players must expand cautiously, manage limited resources, and design effective defenses while facing increasingly massive zombie hordes. One wrong move can spell disaster, as a single infected unit slipping through the cracks can wipe out your entire colony in seconds.

Why It Became a Cult Hit

They Are Billions initially launched in Early Access and gained attention for its intense difficulty, visually striking steampunk aesthetic, and addicting gameplay loop. Streamers and strategy enthusiasts embraced the challenge, helping it grow a loyal fanbase. The full release added a deep story-driven campaign, The New Empire, giving players more lore and long-term goals beyond survival mode.

What keeps players coming back is the sense of accomplishment. Few games deliver the same adrenaline rush of holding off a 20,000-strong infected horde in the final wave. Every victory feels earned, and every defeat is a lesson in strategy.

They Are Billions Merchandise: Survival Gear for the Real World

As the community has grown, so has the demand for They Are Billions merchandise. Fans of the game can now find themed gear that captures its gritty, steampunk-inspired universe and deadly atmosphere.