Tones and I, the Australian music sensation behind the global hit "Dance Monkey," has had a meteoric rise in the music industry. Her journey from busking on the streets of Byron Bay to performing on international stages is nothing short of inspiring. One of the pivotal moments in her career was her experience at BIGSOUND, Australia’s premier music industry conference and festival. It was there that she gained significant exposure and set the stage for her rapid ascent in the music world.

BIGSOUND, held annually in Brisbane, is a launchpad for emerging artists, giving them the opportunity to showcase their talent in front of industry professionals, fans, and media. For Tones and I, whose real name is Toni Watson, BIGSOUND was a crucial moment that helped her career take off. Her unique voice, captivating stage presence, and unconventional style immediately caught the attention of industry insiders.

From Street Performer to Global Sensation

Before hitting it big, Tones and I was a busker, performing on the streets and relying on passersby to recognize her talent. Her distinctive sound, a mix of pop, soul, and electronic influences, set her apart from the crowd. In 2018, she won a busking competition in Byron Bay, which gave her the confidence to take her music career more seriously.

Her performance at BIGSOUND in 2018 was one of the defining moments of her journey. It was during this festival that industry experts started to take notice, leading to a recording deal that would change her life forever. Shortly after, she released "Johnny Run Away," which gained significant airplay and traction online. However, it was "Dance Monkey" that turned her into a household name, breaking records worldwide and topping charts in over 30 countries.

The Impact of BIGSOUND on Tones and I’s Career

BIGSOUND was more than just another gig for Tones and I—it was a turning point. The festival provided her with a crucial platform to connect with managers, agents, and record labels. It also allowed her to gain invaluable industry experience, learn about the business side of music, and understand what it takes to make it in the competitive world of entertainment.

For aspiring artists, her journey is a testament to the importance of industry events like BIGSOUND. It serves as a reminder that talent, when combined with opportunity and persistence, can lead to extraordinary success.

Expanding Her Brand: Tones and I Merchandise

As her fame skyrocketed, Tones and I expanded her brand beyond just music. She launched a line of Tones and I merchandise, featuring clothing, accessories, and memorabilia that reflect her unique style and artistic vision. Fans can now show their support by wearing exclusive apparel that embodies her personality and music.

The success of her merchandise line is another example of how she has leveraged her brand to build a deeper connection with her audience. Whether it's through her music or her fashion, Tones and I continues to make a significant impact on the industry.

From her humble beginnings as a street performer to selling out arenas worldwide, Tones and I’s journey is a remarkable story of perseverance and passion. BIGSOUND was a key stepping stone that helped her transition from an emerging artist to a global superstar. As she continues to evolve as an artist, fans eagerly anticipate what’s next for the talented musician.

Whether it’s through new music, live performances, or Tones and I merchandise, one thing is certain—her influence in the music industry is here to stay.

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