esm² shows you what social media doesn't: the strategies and hidden techniques of the people working behind the scenes of the shiny Instagram Stories, Facebook posts or LinkedIn updates.
Ever wondered how influencers and brands produce and share the quality content that we get inspiration from anytime we scroll down our personalized feeds?
I am Emily from Iconosquare (a social media analytics platform) and I interview top brands, renowned influencers, and humble agencies doing the all legwork with one goal in mind: to understand what happens backstage of their social media strategies.
Patagonia, Mike Horn, Sea Shepherd, Wix, UCLA, FC Barcelona... Their social media managers, CMOs, or acquisition specialists share their day-to-day organization, learnings, and goals with me. With one single motto that I share with them producing this podcast: to ultimately resonate with their communities.
Tune in with me for exclusive, valuable stories, every time!