In this episode, Andrea Vaugan interviews Ludovic Leforestier, a specialist in analyst relations and the founder of Starsight and the Insitute of Influencer and Analyst Relations (IIAR). They discuss the importance of industry analyst relations for B2B startups and when to start engaging with analysts. Ludovic emphasizes that it's never too early to engage with analysts and highlights the benefits of getting feedback and refining positioning through analyst interactions. They also discuss the timing and sequencing of engaging with different types of analysts, the key elements of an analyst relations strategy, and the common mistakes to avoid. Ludovic also explains the role of different team members in the analyst relations process and the time and resources needed for effective engagement. They touch on the increasing importance of analyst relations for investors and the impact of analyst coverage on customer buying decisions.

Takeaways

• It's never too early for startups to engage with analysts and seek their feedback.

• Engaging with analysts helps refine positioning and messaging. Start with smaller and niche analysts before approaching larger ones.

• Avoid rushing into expensive research subscriptions and focus on building relationships through briefings.

• Analyst relations require dedicated time and resources, and involvement from C-level executives. -

• Analyst relations can have a significant impact on investor perception and customer buying decisions.

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