Description

How do centuries-old legacy brands maintain relevance while honoring the long-standing traditions that got them to where they are today?

Diana Haussling, General Manager of Consumer Experience & Growth at Colgate-Palmolive, put it simply — you must evolve at the speed of culture.

Diana shares her unique insights on the privileges of working with iconic brands and the challenges of balancing innovation with heritage in a fast-moving market.

If you’re interested in how conventional brand management intersects with contemporary operational models, then you won’t want to miss this episode.

Join us as we discuss:

• [5:02] Finding the North Star that can future-proof your brand

• [13:38] The importance of jumping on cultural moments

• [19:43] Why understanding your organization’s strengths is a superpower

• [25:08] Taking the negativity out of conversations around motivations
  

Craving more? You can find this interview and many more by subscribing to Evolving Industry on Apple Podcasts, on Spotify, or here.

Hosted by Ausha. See ausha.co/privacy-policy for more information.