In this episode, we sit down with Jeff Cohen, Chief Business Development Officer at Skai, to peel back the layers of the world’s most dominant retail engine: Amazon. Jeff shares the story of how he manifested his dream role as an Amazon Tech Evangelist and why the “belly of the beast” isn't nearly as calculated as outsiders believe. We dive into the shift from simple search-term attribution to the complex, non-linear shopper journey that defines modern omnichannel commerce. Jeff also shares his “25/50/25” time management strategy and why he’s currently coaching his team to use AI as a parallel engine for data validation.

Join us as we discuss:

• [1:10] Amazon’s unique hiring guidelines and misconceptions around their operations

• [12:18] The market inflection in performance advertising that changed everything

• [19:00] Why AI needs to be ingrained in the culture of every mid-market brand

Craving more? You can find this interview and many more by subscribing to Evolving Industry on Apple Podcasts, on Spotify, or here.

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