Data is digital gold for e-commerce businesses, so why do so many of them struggle with data management?

Perhaps it’s because many business leaders view data management as a means to an end rather than an integral part of their organization’s strategic initiatives.

But proper data management isn’t a one-and-done project. It’s a cultural mindset that executives who want to achieve exponential growth must embrace.

Intevity’s Eric Webster, Director of Digital Solutions, and Mike Wiseman, Senior Data and Business Intelligence Architect, stop by to help unpack why so many companies struggle with data processes.

Join us as we discuss:

• [3:34] Why so many organizations have gaps in their data processes

• [13:54] The need for a champion in data-driven initiatives 

• [24:33] How a common data language amongst stakeholders sparks growth

Craving more? You can find this interview and many more by subscribing to Evolving Industry on Apple Podcasts, on Spotify, or here.

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