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How Aligned B2B SaaS GTM Teams Boost Marketing Website Effectiveness cover
How Aligned B2B SaaS GTM Teams Boost Marketing Website Effectiveness cover
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How Aligned B2B SaaS GTM Teams Boost Marketing Website Effectiveness

How Aligned B2B SaaS GTM Teams Boost Marketing Website Effectiveness

32min |24/07/2023
Play
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How Aligned B2B SaaS GTM Teams Boost Marketing Website Effectiveness cover
How Aligned B2B SaaS GTM Teams Boost Marketing Website Effectiveness cover
ForwardSlash

How Aligned B2B SaaS GTM Teams Boost Marketing Website Effectiveness

How Aligned B2B SaaS GTM Teams Boost Marketing Website Effectiveness

32min |24/07/2023
Play

Description

In this episode Adam sits down with David Newton, VP of Product, Customer Success and Marketing at Handle Global, to talk about B2B tech go-to-market strategy, aligning GTM teams, and how to harness the marketing website with this aligned, cross-functional understanding.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Chapters

  • Who is Handle Global?

    00:34

  • Handle Global's logic behind category creation

    04:47

  • The problem with B2B tech GTM strategy

    08:27

  • Handle Globals interactive demo strategy

    12:05

  • Aligning GTM teams

    15:55

  • The roles marketing websites play in B2B tech growth

    17:28

Description

In this episode Adam sits down with David Newton, VP of Product, Customer Success and Marketing at Handle Global, to talk about B2B tech go-to-market strategy, aligning GTM teams, and how to harness the marketing website with this aligned, cross-functional understanding.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Chapters

  • Who is Handle Global?

    00:34

  • Handle Global's logic behind category creation

    04:47

  • The problem with B2B tech GTM strategy

    08:27

  • Handle Globals interactive demo strategy

    12:05

  • Aligning GTM teams

    15:55

  • The roles marketing websites play in B2B tech growth

    17:28

Share

Embed

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Description

In this episode Adam sits down with David Newton, VP of Product, Customer Success and Marketing at Handle Global, to talk about B2B tech go-to-market strategy, aligning GTM teams, and how to harness the marketing website with this aligned, cross-functional understanding.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Chapters

  • Who is Handle Global?

    00:34

  • Handle Global's logic behind category creation

    04:47

  • The problem with B2B tech GTM strategy

    08:27

  • Handle Globals interactive demo strategy

    12:05

  • Aligning GTM teams

    15:55

  • The roles marketing websites play in B2B tech growth

    17:28

Description

In this episode Adam sits down with David Newton, VP of Product, Customer Success and Marketing at Handle Global, to talk about B2B tech go-to-market strategy, aligning GTM teams, and how to harness the marketing website with this aligned, cross-functional understanding.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Chapters

  • Who is Handle Global?

    00:34

  • Handle Global's logic behind category creation

    04:47

  • The problem with B2B tech GTM strategy

    08:27

  • Handle Globals interactive demo strategy

    12:05

  • Aligning GTM teams

    15:55

  • The roles marketing websites play in B2B tech growth

    17:28

Share

Embed

You may also like