How Aligned B2B SaaS GTM Teams Boost Marketing Website Effectiveness | ForwardSlash

Description

In this episode Adam sits down with David Newton, VP of Product, Customer Success and Marketing at Handle Global, to talk about B2B tech go-to-market strategy, aligning GTM teams, and how to harness the marketing website with this aligned, cross-functional understanding.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Chapters

Who is Handle Global?
34sec
Handle Global's logic behind category creation
4min
The problem with B2B tech GTM strategy
8min
Handle Globals interactive demo strategy
12min
Aligning GTM teams
15min
The roles marketing websites play in B2B tech growth
17min

Description

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Chapters

Who is Handle Global?
34sec
Handle Global's logic behind category creation
4min
The problem with B2B tech GTM strategy
8min
Handle Globals interactive demo strategy
12min
Aligning GTM teams
15min
The roles marketing websites play in B2B tech growth
17min

Embed

Chapters

Who is Handle Global?
34sec
Handle Global's logic behind category creation
4min
The problem with B2B tech GTM strategy
8min
Handle Globals interactive demo strategy
12min
Aligning GTM teams
15min
The roles marketing websites play in B2B tech growth
17min

Description

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Chapters

Who is Handle Global?
34sec
Handle Global's logic behind category creation
4min
The problem with B2B tech GTM strategy
8min
Handle Globals interactive demo strategy
12min
Aligning GTM teams
15min
The roles marketing websites play in B2B tech growth
17min

Embed

Chapters

Who is Handle Global?

Handle Global's logic behind category creation

The problem with B2B tech GTM strategy

Handle Globals interactive demo strategy

Aligning GTM teams

The roles marketing websites play in B2B tech growth

Chapters

Who is Handle Global?

Handle Global's logic behind category creation

The problem with B2B tech GTM strategy

Handle Globals interactive demo strategy

Aligning GTM teams

The roles marketing websites play in B2B tech growth

Chapters

Who is Handle Global?

Handle Global's logic behind category creation

The problem with B2B tech GTM strategy

Handle Globals interactive demo strategy

Aligning GTM teams

The roles marketing websites play in B2B tech growth

Chapters

Who is Handle Global?

Handle Global's logic behind category creation

The problem with B2B tech GTM strategy

Handle Globals interactive demo strategy

Aligning GTM teams

The roles marketing websites play in B2B tech growth