Description
In this episode, we sit down with Drew Brucker, VP of Growth at Lasso, to discuss marketing a vertical B2B SaaS company in a young product category, the challenges and advantages it brings in 2023, the importance of alignment between all GTM teams (marketing, sales, CS, product), and how to engage dark social by building utility into marketing websites. Let's get into it.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
Description
In this episode, we sit down with Drew Brucker, VP of Growth at Lasso, to discuss marketing a vertical B2B SaaS company in a young product category, the challenges and advantages it brings in 2023, the importance of alignment between all GTM teams (marketing, sales, CS, product), and how to engage dark social by building utility into marketing websites. Let's get into it.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
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Description
In this episode, we sit down with Drew Brucker, VP of Growth at Lasso, to discuss marketing a vertical B2B SaaS company in a young product category, the challenges and advantages it brings in 2023, the importance of alignment between all GTM teams (marketing, sales, CS, product), and how to engage dark social by building utility into marketing websites. Let's get into it.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
Description
In this episode, we sit down with Drew Brucker, VP of Growth at Lasso, to discuss marketing a vertical B2B SaaS company in a young product category, the challenges and advantages it brings in 2023, the importance of alignment between all GTM teams (marketing, sales, CS, product), and how to engage dark social by building utility into marketing websites. Let's get into it.
Hosted on Ausha. See ausha.co/privacy-policy for more information.
Share
Embed
You may also like
Redefining the Growth Mindset w/ Pedro Clivati of Growth Hackers
Website Tactics the Fastest Growing B2B Tech Companies Use w/ Camille Trent of PeerSignal
Getting Customer-centric Content Right w/ Yaag Ganesh of Avoma
Fractional CMOs, Positioning & Building Utility into B2B Tech Websites w/ Mark Evans of Marketing Spark
