Description
In this episode, we sit down with Drew Brucker, VP of Growth at Lasso, to discuss marketing a vertical B2B SaaS company in a young product category, the challenges and advantages it brings in 2023, the importance of alignment between all GTM teams (marketing, sales, CS, product), and how to engage dark social by building utility into marketing websites. Let's get into it.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Description
In this episode, we sit down with Drew Brucker, VP of Growth at Lasso, to discuss marketing a vertical B2B SaaS company in a young product category, the challenges and advantages it brings in 2023, the importance of alignment between all GTM teams (marketing, sales, CS, product), and how to engage dark social by building utility into marketing websites. Let's get into it.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
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Description
In this episode, we sit down with Drew Brucker, VP of Growth at Lasso, to discuss marketing a vertical B2B SaaS company in a young product category, the challenges and advantages it brings in 2023, the importance of alignment between all GTM teams (marketing, sales, CS, product), and how to engage dark social by building utility into marketing websites. Let's get into it.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Description
In this episode, we sit down with Drew Brucker, VP of Growth at Lasso, to discuss marketing a vertical B2B SaaS company in a young product category, the challenges and advantages it brings in 2023, the importance of alignment between all GTM teams (marketing, sales, CS, product), and how to engage dark social by building utility into marketing websites. Let's get into it.
Hosted by Ausha. See ausha.co/privacy-policy for more information.
Share
Embed
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