Description

Last year we discussed the important role of partnerships for a successful market expansion - now we’re welcoming back another team member of Qonto!

Benjamin Romberg, Head of Global Communications, is leading central PR, Social Media, and Community teams at the European unicorn start-up.

Qonto is the leading European business finance solution, making day-to-day banking easier for SMEs and freelancers. Founded in 2016 by Alexandre Prot and Steve Anavi, Qonto now operates in 4 European markets (France, Germany, Italy, and Spain), and employs more than 1,400 people.

In conversation with Andrea Vaugan, Benjamin explains how important it is to find the right balance between a coordinated global strategy and market localization.

More questions that you’ll find the answer to in this interview:

TIMING: At what point in your expansion journey should you take things to the next level and hire senior comms professionals?

GROWTH: What are concrete communication goals that support the company’s growth?

SETTING UP: How can you build up on the existing brand image and simultaneously localize comms and branding?

Benjamin on Linkedin

Qonto on Linkedin

Andrea on Linkedin

Wyngs on Linkedin

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