“Scaling is not a money problem. It’s a time problem.”

In this episode of European Scaling Stories, Andrea Vaugan welcomes Angeley Mullins, Chief Growth Officer at Ninox, for an in-depth conversation on the realities of scaling across Europe.

Together, they discuss one of the key differences between the US and Europe: speed. Angeley explains why time, more than capital, is often the most critical factor in scaling, and why delayed decisions, risk aversion, and fear of failure can slow European companies down. The conversation also explores leadership, psychological safety, founder mindset, product-market fit, and what it takes to build companies that can truly compete internationally.

They also look at Ninox’s current growth trajectory, its international expansion priorities, and the strategic choices involved in scaling across markets in today’s AI-driven environment.

This episode is supported by Weglot, a tool I’ve been recommending for years to companies expanding internationally. It’s also how I first connected with today’s guest, through one of their acceleration programs, a great example of how the right tools can truly enable international growth.

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