In this episode of the GDM Podcast, we sit down with Anthony Domangue, founder of Southern Roots Genetics, to dive deep into the art and science of growing cannabis that actually feels good — not just looks pretty on the shelf. From breaking his neck and turning to cannabis as real medicine, to breeding mold-resistant strains that thrive in the Midwest, Anthony shares a raw, behind-the-scenes look into what it takes to grow high-yield, high-potency weed in today’s market. 🌱 Want to grow better weed or build a strain that actually stands out? 🔍 Learn how dispensaries are selling more product with SEO + strategy (https://greendispensarymarketing.com/dispensary-strategy-session/) 📖 Download our Free Cannabis Marketing Cheatsheet (https://greendispensarymarketing.com/dispensary-marketing-cheatsheet/) Connect with Anthony:   / anthony-domangue   (https://www.linkedin.com/in/anthony-domangue/) Southern Roots Genetics: https://www.southernrootsgenetics.com/ In this exclusive interview, Anthony breaks down: ✅ Why autoflowers have improved—but why photoperiods still dominate for yield and control. ✅ How crop steering, lighting, and irrigation systems are the hidden keys to explosive flower weight. ✅ Why most modern strains feel the same—and how Southern Roots is changing that. ✅ The real reason breeders need to bring back landrace and old-school varieties. ✅ How he stress-tests strains across outdoor, indoor, and greenhouse environments. ✅ The chilling truth about GMO cannabis and who’s pushing it behind the scenes. ✅ Why terroir and appellation are the future for small growers trying to compete with MSOs. Anthony doesn’t just grow weed — he’s shaping the future of how it's bred, optimized, and understood. Whether you’re a seasoned grower, a curious dispensary owner, or just tired of candy gas and flat highs, this episode will challenge what you think you know about cultivation. 🔥 Key Highlights from This Episode: 📌 From neck injury to full-time cultivator — how cannabis became more than medicine. 📌 Crop steering 101 — what most growers don’t understand about watering and EC. 📌 The SOPs Anthony uses to maximize flower size without sacrificing terp quality. 📌 How to breed your own strain — and why most people are doing it wrong. 📌 Why authenticity matters more than ever in cannabis marketing. 👉 Found this helpful? Smash the like button, leave a comment, and subscribe! We’re bringing more deep conversations with the growers, marketers, and rebels shaping cannabis from the inside out. Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of the GDM Podcast, we sit down with Wyatt Hahn, co-founder of Pluggi, to explore how dispensary-focused AI is revolutionizing cannabis eCommerce and customer engagement. Whether you're a dispensary owner battling abandoned carts or just curious about how AI can supercharge your online sales, Wyatt’s journey from patient to product builder will leave you inspired and informed. 💡 Want to sell more ounces, bongs, and premium accessories? 🔍 Learn how to start increasing your sales (https://greendispensarymarketing.com/dispensary-strategy-session/) 📖 Download our Free Cannabis Marketing Cheatsheet (https://greendispensarymarketing.com/dispensary-strategy-session/) Connect with Wyatt:   / wyatt-hahn-575433106 (https://www.linkedin.com/in/wyatt-hahn-575433106/)   In this exclusive interview, Wyatt shares: ✅ How his experience with Tourette’s and medical cannabis led him to build Pluggi from scratch. ✅ What makes Pluggi different from other AI chatbots in cannabis — and why dispensaries love it. ✅ How Pluggi’s recommendation engine increases cart size by 28% and converts 89% of users. ✅ The compliance-first approach to AI that ensures recommendations are real, not hallucinated. ✅ How Pluggi helps mom-and-pop dispensaries compete with big MSOs using smart, branded AI tools. ✅ His vision for the future of cannabis eCommerce and how intelligent upselling and AI-powered marketing are the next frontier. Wyatt Hahn is one of the most exciting founders in the cannabis tech space, blending empathy, innovation, and razor-sharp marketing insights. This episode dives deep into how Pluggi works under the hood — and how your dispensary can use it to grow smarter, faster, and leaner. 🔥 Key Highlights from This Episode: 📌 A product born from necessity: how cannabis helped Wyatt manage his Tourette’s — and inspired a business. 📌 Real stats: 89% of users who get Pluggi recommendations make a purchase. 📌 White-labeled AI for dispensaries — what it is and why it matters. 📌 How Pluggi automates customer support, drives sales, and stays compliant — without replacing humans. 📌 The marketing strategy behind Pluggi’s growth, from LinkedIn outreach to partnerships with major cannabis SEO firms. 👉 If you found this episode valuable, hit like, drop a comment, and subscribe! Your support helps us bring you more exclusive insights from the leading minds in the cannabis industry. Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of the GDM Podcast, we sit down with Kevin Sparks, the innovative CEO of Sparks, to reveal the strategies behind his exceptional success in cannabis marketplace advertising. Whether you're a seasoned dispensary owner or new to the cannabis industry, Kevin's expertise in optimizing platforms like Weedmaps, Leafly, and Yelp is transforming how dispensaries achieve remarkable growth. 💡 Ready to enhance your dispensary's online presence? 🔍 Learn how to start increasing your sales (https://greendispensarymarketing.com/dispensary-strategy-session/) 📖 Download our Free Cannabis Marketing Cheatsheet (https://greendispensarymarketing.com/dispensary-marketing-cheatsheet/) Connect with Kevin: https://www.linkedin.com/in/ikevinsparks/ In this exclusive interview, Kevin shares: ✅ His transition from a key role at Weedmaps to founding Sparks and redefining cannabis advertising. ✅ The misconceptions about Weedmaps and how proper utilization can unlock its full potential. ✅ A detailed look at the Tropicanna case study, showcasing strategies that led to a 1,330% increase in deal conversions. ✅ Common mistakes dispensaries make on platforms like Weedmaps, Leafly, and Yelp, and how to avoid them. ✅ The critical role of data analytics in crafting effective marketing campaigns and the key metrics to monitor. ✅ His vision for the future of cannabis digital marketing and how Sparks is leading the way. Kevin Sparks is recognized for his data-driven approach and deep understanding of cannabis marketplaces, consistently delivering outstanding results for his clients. Tune in for an insightful discussion on his journey, the challenges he's overcome, and the innovative strategies that are setting new standards in the industry. 🔥 Key Highlights from This Episode: 📌 Transforming skepticism about Weedmaps into success stories through strategic management. 📌 Leveraging data-driven strategies to significantly enhance conversion rates and return on ad spend. 📌 Identifying and correcting common pitfalls in managing online dispensary listings. 📌 Kevin's forward-thinking perspective on the evolution of cannabis advertising and how to stay ahead. 👉 If you found this episode valuable, hit like, drop a comment, and subscribe! Your support helps us bring you more exclusive insights from the leading minds in the cannabis industry. Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of the GDM Podcast, we sit down with Carl Saling III, the trailblazing CEO of HighDay, to uncover the secrets behind his revolutionary approach to cannabis marketing. Whether you're a seasoned industry veteran or a budding entrepreneur, Carl’s game-changing strategies in A2P registration and advanced dispensary retargeting are reshaping the future of cannabis branding. 💡 Ready to elevate your dispensary’s marketing strategy? 🔍 Learn how to start selling more ounces/bongs👉 https://greendispensarymarketing.com/dispensary-strategy-session/ 📖 Download our Free Cannabis Marketing Cheatsheet 👉 https://greendispensarymarketing.com/dispensary-marketing-cheatsheet/ Connect with Carl:   / carlsalingiii   (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEZIbm9NT192Y3E4dm04NVZtc0lUYU0wQzlid3xBQ3Jtc0trX084dHBkM2EwaVNUT0tsMC1JVFNkS1lLSDV4cUtzZzhKejVyWk45d3ItZlA4X0hycHc1czFzaHE3a05mSjB5LTlPU1pnVXhjeGJlcUNxZ2xYV005Z1QtWlZ3VzYzV3Y3ai1YeFJfLUVSUUlxdFFpYw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fcarlsalingiii%2F&v=9wwnBVcErHU) In this exclusive interview, Carl shares: ✅ His journey from pioneering cannabis marketing with Hollister Cannabis to launching HighDay ✅ The breakthrough tactics behind A2P registration and next-level retargeting that are driving dispensary success ✅ The real challenges he’s overcome and the lessons learned in a rapidly evolving industry ✅ Why blending innovative technology with authentic creativity is the key to cannabis advertising ✅ Insider tips on leveraging data-driven marketing to skyrocket sales and brand visibility ✅ His vision for the future of cannabis tech and how HighDay is leading the charge Carl Saling III is known for his relentless drive and innovative spirit, pushing the boundaries of traditional marketing to create powerful, real-world solutions for cannabis brands. Tune in for a deep dive into his story, unfiltered insights, and the disruptive tech that’s transforming the industry. 🔥 Key Highlights from This Episode: 📌 The evolution of cannabis marketing and the HighDay platform’s breakthrough innovations 📌 Mastering A2P registration and retargeting to drive unprecedented growth 📌 Real lessons from the frontline of cannabis entrepreneurship and tech innovation 📌 Carl’s bold vision for the future of cannabis branding and advertising 👉 If you found this episode valuable, hit like, drop a comment, and subscribe! Your support helps us bring you more exclusive insights from the biggest names in cannabis. Hosted by Ausha. See ausha.co/privacy-policy for more information.

What separates dispensaries that struggle from those that print money online? In this panel, Samuel Fisher — dispensary marketing expert and Co-Founder of Green Dispensary Marketing — breaks it all down with three top SEO minds behind some of the best-performing cannabis retailers in the U.S. If you’ve ever been burned by agencies, locked out of your site, or wasting cash on third-party platforms, this is your wake-up call. 🧠 What You’ll Learn: ✅How to dominate local search and attract nearby customers ✅Why Google Business is your dispensary’s most valuable asset ✅Product & brand page strategies that convert (not just look pretty) ✅How to track what actually drives revenue ✅The landmines to avoid when hiring SEO help I’ve personally audited over 100 dispensary websites, and what we uncover in this panel is exactly how the fastest-growing cannabis brands are winning in 2024 — even against bigger, better-funded competition. 🔧 Grab the Free Dispensary Marketing Cheatsheet → https://greendispensarymarketing.com/dispensary-marketing-cheatsheet/ 📈 Book a 5-Minute Strategy Audit → https://greendispensarymarketing.com/dispensary-strategy-session/ Connect with Samuel:   / samfish   (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0ZPLVBYYXlLa1BXLU9VaTBtYUhKMEJQU0xYd3xBQ3Jtc0trT1JJaXpKUEhfcDBCdUdTZFNPcHFqeWtwOHc2Q2hGRWh5czhseE5pa0V4NmdubW1BbERkbVptQUZFeU1WT29ub2NqTk5YVzluR291U0ZreFlPd0pIZGVGWnVfMDRXSENySXhxZGRsOWs4WlBtZHVtQQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fsamfish%2F&v=bI1XM_Jx7qs) Connect with Musa:   / vbmceo   (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbjFPRHRZSWFXZko5ODJ6dTMtbzdfbDI0Q3diUXxBQ3Jtc0tueHZ6R09iSXlJSmJXeTA1aEZid1ZqS3NkUV9teXVQMTB4X3d2M296b3RMYTZfQ0M0VzdtQnRRMFZQVXhFU0tKNnpDTnpGdms5NnoxQzktNWdEcXZoU05fODJsVW5KNFBGdElhRWZ5b0t4OUw5aFktaw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fvbmceo%2F&v=bI1XM_Jx7qs) Connect with Brady:   / bradymadden   (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXZGaEx4bG9fOS1LY3lwWmdPaDZPSzJxWm9nUXxBQ3Jtc0ttYWZfRElEWG8tUlU5WFNWNTF1aUlXZmt1RHVZT2dMSjhXTGVMdk9ZTHB2dGFOUmFqQ0NPV3hnQTBmcGhIeEJCWG4wVWVHbUdxT1ZSRVQtVFp1R1dDWXNpbUJTSEdmaS1kdy0ySkR5eGRkQTdrSUVUOA&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fbradymadden%2F&v=bI1XM_Jx7qs) Connect with Zach:   / zach-santarsiero-132607b6 (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa19za2t5bDN6bkRQWG1QbENCOU9rSEQ1M0Ewd3xBQ3Jtc0trSEpZMnBscnJqNC1RTkRzcHN3WjJobXBWbXlmX3B2aWZaVjBMaFhsZGlhQ2haMkViaVZaMlRIczI3d1dKbll3S1VXQlZpR0tPemNjS0h1WGd3ZU1yMXZTNlV2dnhyam92R0dsRFFGbTBMT0ltdVo3VQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fzach-santarsiero-132607b6%2F&v=bI1XM_Jx7qs) Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode of the GDM Podcast, we sit down with Adam Bierman, the controversial co-founder of MedMen, to hear his side of the story on the company’s meteoric rise and dramatic fall. Whether you love him or hate him, you can’t ignore him—Bierman helped build the first billion-dollar U.S. cannabis company, forever shaping the industry. In this exclusive interview, Bierman shares: ✅ The truth about MedMen’s collapse—what really went wrong behind the scenes ✅ How the DOJ, investment banks, and internal battles shaped MedMen’s fate ✅ The biggest mistakes he made (and what today’s cannabis entrepreneurs can learn from them) ✅ Why he believes the cannabis industry is still its own worst enemy ✅ His new mission—helping others learn from his journey with his book, Weed Empire ✅ The real story behind the lawsuits, South Park parody, and media backlash (and what it's like to have South Park mock you) Bierman has been painted as the villain of the cannabis industry, but does the full story add up? We get into hard questions, real lessons, and unfiltered insights you won’t hear anywhere else. 📖 Get Adam Bierman’s Book, Weed Empire 👉 https://amzn.to/3FQJdgj 💡 Want to start selling more premium ounces, bongs, and accessories? 🔍 Get in Touch with Samuel Fisher 👉 https://greendispensarymarketing.com/... (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbWdYeWVOSmZ1TmNrQm1pY1lDc1BEby1seExwUXxBQ3Jtc0tsdFVBVG1ST29TZmZVb01DMC0xdnJDdWZiZnQ1U1pOVWVMWFA2TkdPZy1FcDBSRklOT3RoenZLN192Sk10OWZvRUQ1MDBsdDFWQS1FRUlUamF5a0tESGk1TWNPOWlxZk92T0dFU29EMzVmOU1odnFJTQ&q=https%3A%2F%2Fgreendispensarymarketing.com%2Fdispensary-strategy-session%2F&v=3bQWMypLLts) 📖 Download Our Free Marketing Cheatsheet 👉 https://greendispensarymarketing.com/... (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbFNfa2p0UUpzaFQ1Z1otd3c5X2p6b052VVY0UXxBQ3Jtc0tuWFpVSEpiNzBFeGktOFFsSWVHZzZsS3lLRDlzeENkdlZoOXBlQUowa25QS3hUa19HQUN2a25YVG9ZNy1vRUJVaXBGZzJyUHg5YW9YYjFBRFBZdkxQZjFpeEJFUkstQjN4ZUM3aWxBWWZEZ2hwYm9abw&q=https%3A%2F%2Fgreendispensarymarketing.com%2Fdispensary-marketing-cheatsheet%2F&v=3bQWMypLLts) 🔥 Key Highlights from This Episode: 📌 MedMen’s rise & fall—the inside story you haven’t heard 📌 Cannabis finance & Wall Street—how Bierman helped bring institutional capital to the space 📌 Biggest mistakes & lessons—why MedMen became a warning sign for today’s cannabis CEOs 📌 What’s next?—Bierman’s vision for the industry and his own career 👉 If you found this episode valuable, hit like, drop a comment, and subscribe! Your support helps us bring you more unfiltered insights from the biggest names in cannabis. Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode, we sit down with Chris Violas, CEO of BLAZE, to explore how cutting-edge cannabis tech is reshaping the way dispensaries operate. BLAZE is more than just a POS—it’s a complete cannabis software suite designed to help dispensary owners streamline operations, stay compliant, and boost sales. Chris shares: ✅ How BLAZE gives dispensaries an edge with tools built by former cannabis operators ✅ The role of cashless payments (Blaze Pay) in solving the industry's cash-heavy challenges ✅ How dispensaries can finally track their marketing ROI and get real results ✅ The real impact of Weedmaps price hikes—is it still worth it? ✅ The biggest challenges in scaling a cannabis tech company (and how he overcame them) ✅ How being a CEO, husband, and father has shaped his leadership If you're a dispensary owner, entrepreneur, or just curious about the future of cannabis retail, this episode is packed with insights you don’t want to miss! 📢 Connect with Chris Violas & BLAZE: 🔗 BLAZE: https://www.blaze.me 🔗 Chris on LinkedIn:   / chrisviolas   (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVBNRV9JcnRid1JKOHU2Y1VaWWh6ZzdTY2JCZ3xBQ3Jtc0tuZllqdWFNVjZSd0lyTXJ4VzF4TEUtelFBQUNoZ1VhYjN2VkVuMGNiWkFscV9SZm5adGtMRjlQNWZTdlJDYUNoYmtCb2tJN01oOEtQVVpWZW5BOUFyeGRWSzRZUnp3bTdUOEptbVlHc2QzMFBBVWpsbw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fchrisviolas%2F&v=QFwj9AXNouc) 💡 Want a Winning Dispensary Marketing Strategy? 💡 🔍 Get a FREE 5-Minute Video Marketing Audit 👉 https://greendispensarymarketing.com/... (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0hkMXBwdWJzaFU4Yi1oWk1IbERLTTZOMFdpd3xBQ3Jtc0trWnBhaC13cnFQOS0tRGlmRUZBcTRZOHdiWnFUNmJVVWtpVXBCWW14VkpIY1ZQaE9BOEI4UTBMSEVQQy14R3AxZENNNmEyWWJDY3ZMaVhIdlQzUXQxbVpTU2pBSFNPYm9fVkhta29TYm1sR0VnREVlVQ&q=https%3A%2F%2Fgreendispensarymarketing.com%2Fdispensary-strategy-session%2F&v=QFwj9AXNouc) 📖 Download Our Free Marketing Cheatsheet 👉 https://greendispensarymarketing.com/... (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqazlZUHo5aGZhVWY5OGNIMXJjbGlESy03c0JtQXxBQ3Jtc0trOWxROXFLTEZzUDZEc0R6ZUdMa01sV1J3QkMtVzY1dnZoZDFsdnJBM012RzhYcnFQN1kxUUkyajBRMEZobEdsQWkzNGIwNEtXMklaUlVDN2kwNGpMWkhqdGlna0hHZjN0eDNtYU1PYUtXRUJWX04wcw&q=https%3A%2F%2Fgreendispensarymarketing.com%2Fdispensary-marketing-cheatsheet%2F&v=QFwj9AXNouc) 🔥 Key Highlights from This Episode: The Evolution of Cannabis Tech: Why dispensaries need automation & compliance-first tools Blaze Pay & Cashless Transactions: The solution to the cannabis industry’s cash problems Marketing ROI & Weedmaps: How dispensaries should be measuring their real return on investment 👉 If you found this episode valuable, hit that like button, drop a comment, and subscribe to stay ahead in the cannabis industry! Your support helps us bring you more game-changing insights. Hosted by Ausha. See ausha.co/privacy-policy for more information.

In our second virtual B2B panel, we dive deep into the world of cannabis marketing with industry experts revolutionizing customer retention and loyalty strategies in 2025. Join Samuel Fisher as he moderates an insightful discussion with Steph Vrona (HighDef Studio), Lisa Williams (TOKE Agency), and Sandra Bergman (ESBE Marketing), uncovering the secrets to transforming dispensary marketing. Discover how these experts leverage their unique backgrounds to develop cutting-edge marketing solutions for the cannabis industry. From optimizing dispensary operations to branding and customer communication, learn how to connect with customers effectively. Key Insights: Customer Lifecycle: Critical communication touchpoints that turn one-time customers into loyal visitors. Branding & Loyalty: Learn how to create memorable brand experiences that drive customer loyalty in 2025. Operational Optimization: Find out what operational improvements can directly impact customer retention & loyalty program Whether you're a cannabis business owner, marketer, or industry enthusiast, this virtual panel offers unparalleled insights into maximizing customer engagement and building lasting loyalty. Free Resources: 💖 Grab Our Exclusive Retention Marketing Cheatsheet: https://greendispensarymarketing.com/... (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0VDbFNCM1V0MHBEV2czZy1tZlJSdjJsRW1hd3xBQ3Jtc0trNXFYN0ZKOTJLVG1uOHpvYlhqTE1mcnVBd3JfNUhmZlExdWJUa3dwazhENExBaUQtT09fMk5YUE1yVGRQaGlIbkdSY2tYMlh1dlYxeEEyYzBrZ3JqNmUwaEZwLWVBWC1pbXRrVno0N1NZSGNwUzU5VQ&q=https%3A%2F%2Fgreendispensarymarketing.com%2Fdispensary-marketing-cheatsheet%2F&v=WB_n3Johupk) 🚀 Get a Free 5-Minute Marketing Strategy Audit: https://greendispensarymarketing.com/... (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa2pPSEtXa0M2M2UtaVJRejhuRTNIMnVPbU1zUXxBQ3Jtc0ttMG9GU3VFdDVnZHgwYW9hZ1B5RzM4d1ZyWXI0amhKeHRCcDFYSDRxblZWWmFRNkdmOVRzYTNmUDE3bG5hRWdldzBjUWFYNEpjSHB6akppTVhlN0ljVmxGaUkydUtWQ0t0RDMyekpmZmROS3QyTGJqMA&q=https%3A%2F%2Fgreendispensarymarketing.com%2Fdispensary-strategy-session%2F&v=WB_n3Johupk) 🔑 Connect with Our Panelists: Steph Vrona (HighDef Studio): LinkedIn:   / stephvrona   (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkFLODNkZG1Zbks2WUc0WGZ6RDNrNkxpWHI5d3xBQ3Jtc0ttWmxtY1NQX3l6aVVvTXNHTlphYzk1QjNUdzlWeFc2Ml9HbkFjZWNxekV5ellCRmhENjFzT3lMZFhUVFR4eEUxYW91SVZrNFN4RWcwZnREaVpmTjNWaUZLT3NoOWxhaXQ4S1VMQXBwNlNXZUlmUkJ5Zw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fstephvrona%2F&v=WB_n3Johupk) Website: https://highdef.studio/ Lisa Williams (Toke Agency): LinkedIn:   / simplylisawilliams   (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVAtckpET1pSLUw0eGdvOXBxcXVkdnhRdUZwd3xBQ3Jtc0ttY2pXb3dFSXZBS0lNbGpyVExDdHlwME9PcldkYjNHRWlqYUljbmdwNmVBSVBCWDJfUWo1WlJKOFAzNWk3bDhuWkhjWjNnWU5zWjRBdThtNXN4N0JTMUFGR1hTeG84UkNFTmJSQlpFY3JabV83QjBvOA&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fsimplylisawilliams%2F&v=WB_n3Johupk) Website: https://thetokeagency.com/ Sandra Bergman (Esbe Marketing): LinkedIn:   / sandrabergman   (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkdnV1Z2TWh0NGNtZm5kWlFBeXNvOXl6SFh4UXxBQ3Jtc0ttZWxYVTlzempaZEpKOTMwamotbFhXS1k0ZUJCbG9RbElCcGlOSEZLS1VhY3p2bExkZkhHdXJqUnAwSGxpaFlaX3hDSEVqajV6b0VqWlJDbXBWUnk2a2w1MW9ZUG13OC1TOEp1ZHF1MkhQYVhiWXIxSQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fsandrabergman%2F&v=WB_n3Johupk) Website: https://esbemarketing.com/ 👍 Like, Comment, and Subscribe to stay ahead in the cannabis marketing game! Hosted by Ausha. See ausha.co/privacy-policy for more information.

In this episode, we sit down with Steph Vrona, the dynamic founder and CEO of High Def Studio, a powerhouse in cannabis marketing and retention strategies. With nearly a decade of experience in the cannabis industry, Steph shares her inspiring journey from corporate marketing to entrepreneurship, revealing how she turned a setback into an opportunity to create her own agency. Join us as Steph dives into the critical importance of customer retention and loyalty in the cannabis space. She discusses the common pitfalls dispensaries face when attracting new customers without focusing on keeping the ones they already have. Learn why a solid retention strategy is beneficial and essential for long-term success. Steph also shares her insights on optimizing dispensary operations, including how to implement effective loyalty programs that truly resonate with customers. Discover her expert tips on market research, discount strategies, and how to create a memorable customer experience that keeps patrons coming back. Tune in for valuable advice on navigating the complexities of cannabis marketing and hear about Steph's passion for the industry that keeps her motivated despite its challenges. Connect with Steph:   / stephvrona   (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqblBITlAyVG8zUXU1UGxidGFiN3B4QWN2Ulh2Z3xBQ3Jtc0tsY2lQaXpBcEppcEY0RW84c0ZIdGtYSFg1cUo0eUMyZTVSNHlmQklUOXB2RG1XaVY3am1UNXdPQzNNZmE2QXJ4dFcwbl9ZZlN1SFNzOUF5dHFid0YyUkNlOFUyRThnZVl5R1FWWWdGVFcwbjdPZmtPZw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fstephvrona%2F&v=ZiXWvQppMs8) High Def Studio: https://highdef.studio/ 🔍 Get a 5-Minute Video Marketing Strategy Audit From Us 👉 https://greendispensarymarketing.com/... (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbW53ZTk2UG40Y2xTN1NwY3pvT0hmV3ZFZzg1QXxBQ3Jtc0trd2RzMGstZ0RWRHA5X2wtVmN4V0pzMkx2T1hpbGFGR1JWdXhfVXVaMjRDN3FFLTlnVEZQYTR0cTJrckh0a2c1ZG4zbXhzUkJYSWFmeDFmNnFsQmM1bWVvdlBWTXBaV3N3bzFfM3YySHVfWWF4cUtzMA&q=https%3A%2F%2Fgreendispensarymarketing.com%2Fdispensary-strategy-session%2F&v=ZiXWvQppMs8) 💖 Free Marketing Cheatsheet 👉 https://greendispensarymarketing.com/... (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHNGMHVZSmMxaEhSNU5OTDh6eXBwbThPVGh1Z3xBQ3Jtc0tuc09aUWhETVgtcU1QZC1RX0owZWQ4Yk9kbzFtdGdpZ3Z4VGpsQlBwb1o3R1FaSUFicUpMWWs3UHpuamJjbnZ5SzZOOWdfeWRaMzNtNURNUzJZd1daT1N0QlRaZkFtUFktQ0dNU3dfdWVMTmtNWDFudw&q=https%3A%2F%2Fgreendispensarymarketing.com%2Fdispensary-marketing-cheatsheet%2F&v=ZiXWvQppMs8) 👍 Like, Comment, and Subscribe! Hosted by Ausha. See ausha.co/privacy-policy for more information.

In our first virtual B2B panel, we dive deep into the world of cannabis marketing with three industry titans who are revolutionizing customer retention and loyalty strategies in 2025. Join Samuel Fisher as he moderates an insightful discussion with Ryan McMullen (Zohr Stohr Media), Steve Riparip (Tact Firm), and Ryan Stewart (Dispojoy), uncovering the secrets to transforming dispensary marketing. The Experts' Journey Discover how these visionary CEOs transformed their unique backgrounds into cutting-edge marketing solutions for the cannabis industry. From solo consultants to industry leaders, they share their remarkable stories of building successful businesses that are changing how dispensaries connect with customers. Key Insights: Retention Statistics: Learn why nearly 50% of dispensary customers never return after their first visit Marketing Innovation: Explore breakthrough strategies in email/text messaging, programmatic advertising, and loyalty programs Industry Evolution: Understand how cannabis marketing has transformed from a chaotic landscape to a sophisticated, data-driven approach Deep Dive into Expertise: Ryan McMullen reveals programmatic advertising strategies to acquire and retain customers Steve Riparip exposes critical insights into customer retention and data-driven marketing Ryan Stewart demystifies the art of text message marketing in the cannabis industry Whether you're a cannabis business owner, marketer, or industry enthusiast, this virtual panel offers unparalleled insights into maximizing customer engagement and building lasting loyalty. 🔍 Unlock Cannabis Marketing Secrets: Virtual Panel Reveals Game-Changing Loyalty Strategies for 2025! Free Resources: 💖 Grab Our Exclusive Retention Marketing Cheatsheet: https://dispensarymarketing.com/loyal... (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbHhNb3ZWUmo1NW5BbXVCUlZJcERGczg5aGJGZ3xBQ3Jtc0tuQjFiR091NWtoaTBaSU5DLVlHcURwVS1GcC1YYWtKcHB6M3A1M0dRQjdYekctaHc0cVlVM0M4bVU1MlJlVEF3d2NMejlrTDljdVFNdHg0Tm42c2dMS3ZTejVOd1BPam9LMHo5dlVKQTlaQjhxTDhkZw&q=https%3A%2F%2Fdispensarymarketing.com%2Floyalty-cheatsheet&v=eU4VuGVYm5U) 🚀 Get a Free 5-Minute Marketing Strategy Audit: https://dispensarymarketing.com/marke... (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbk9NSDNYTVJjc3BTQXEwbFlxOEhaSVlVS19fQXxBQ3Jtc0ttTUJVYlgxcTgycG5CMWxwWHlqU1dwUkNCVmFhaVFKcWJCbEE1YzdIQmxtS09BcU1laE5QUW9yNFFHRUY3SGhnem8zWFh4MkU5emlvNFpQTE95ZzU1N3ZXcmk0dXR1enM0VEdrclZmUURITUZaNDFwaw&q=https%3A%2F%2Fdispensarymarketing.com%2Fmarketing-audit&v=eU4VuGVYm5U) 🔑 Connect with Our Experts: Ryan McMullen (Zohr Stohr Media):   / ryanmichaelmcmullen   (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEN5QlB3N1UzOHBkQ2N6SVZRak1rUzVsTFVnUXxBQ3Jtc0tsOFJUbXpqTVlYZHRIYzNHeEN2am4zdVFPczloc3pCZ3JQaHc5ZjN1X3NTVkJqZjRXaTJhRm5SelhJNVZTbTB6aTQxcXBIbmlUMDM3Q19YalRkdDYxclVyZUJvUGd1NTVlbmN1MlFKYjdPZVJXMTd2TQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fryanmichaelmcmullen%2F&v=eU4VuGVYm5U) https://zohrstohr.com/ Steve Riparip (Tact Firm):   / steveriparip   (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbkdlSHBhQnlNdzl4Z05GeXdZWlNQZDZVcllJQXxBQ3Jtc0ttNWJxX3VwNzRqQkM2WEg5RkN0U2ZTbWNRUDVnS1l3WEtEdGZuZE56Qy0zUjhHOWZtMldPS2VIWjU0Y3daUXRMRDQxbDRaU3I5T2lISmljTUVraW5LRU9WVlJETjZmakIteUM2QzVDeVpSeVBObXk2QQ&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fsteveriparip%2F&v=eU4VuGVYm5U) https://tactfirm.com/ Ryan Stewart (Dispojoy):   / ryan-stewart-30a852149   (https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbU5JenV0bWx0LTF1LXZfOUtLLVgzSVNtXzBkd3xBQ3Jtc0trLWFqbm9Mb2Q1TVZiVHJmZDFmOHRhNHVVTE1GV1pNSDNkc2tSOXVkV1ZJWm5HcUhYY3JUcHZJcndyS3QyU05ZWEdFSG9UZTFzbzZyLUg4RGhLbjFROEM4WTQ0TVBBSm50Wmd5dkJBZlUzZk9OOF9Caw&q=https%3A%2F%2Fwww.linkedin.com%2Fin%2Fryan-stewart-30a852149%2F&v=eU4VuGVYm5U) https://www.dispojoy.com/ 👍 Like, Comment, and Subscribe to stay ahead in the cannabis marketing game! Keywords: Cannabis marketing, dispensary loyalty, text message marketing, customer retention, email marketing, programmatic advertising