In this episode of the GDM Podcast, we sit down with Javier Hasse—Forbes senior contributor, CEO of El Planteo, and one of the most influential cannabis journalists in Latin America—to explore the untold stories, geopolitical power shifts, and media wars shaping the global cannabis industry.

From Argentina to global syndication, Javier has spent the last decade building the most-read Spanish-language cannabis media outlet—all while surviving 200% inflation, censorship, and the chaos of a volatile market.

💥 Curious why Latin America may leapfrog the U.S. in cannabis? 📉 Want to know why global trade still hasn’t taken off? 🧠 Wondering how to build a media brand that actually influences the industry?

This episode is a deep dive into truth-telling, global cannabis economics, and the media’s role in shaping perception, policy, and power.

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In this raw and global conversation, we unpack:

✅ Why Latin America may become the cannabis industry’s biggest supplier

✅ The media risks of telling the truth in cannabis journalism }

✅ How Javier built El Planteo from nothing—during economic collapse in his native country

✅ What U.S. cannabis operators don’t understand about global competition

✅ The role of beverages, CBD, and medical research in reshaping public trust

✅ Why AI, SEO, and syndication are transforming cannabis media forever

Whether you're a journalist, founder, or investor, this is the conversation global cannabis insiders are already watching.

🔥 Key Highlights from This Episode:

📌 “If you tell the truth in cannabis, someone’s going to hate you for it.” — Javier on media backlash

📌 What 100+ countries understand about cannabis policy that the U.S. still doesn’t

📌 The truth about THC beverages, gummies, and the real global market

📌 Why Paraguay may be Latin America’s most underrated cannabis market

📌 How El Planteo became a syndication machine—without selling out

👉 Like, share, and subscribe if you want real talk from the people shaping the global future of cannabis. No fluff. Just strategy, stories, and substance.

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