110 YEARS AGO, GUERLAIN DEDICATED THE CHAMPS-ÉLYSÉES AVENUE

Listen, breathe...

Welcome to a timeless audio journey into the heart of Maison Guerlain's history and excellence, on the occasion of the 110th anniversary of our iconic boutique.

Discover the story of this private mansion that seamlessly blends offices, laboratories, apartments, and the Guerlain family's shop, embodying the vibrant heart of our House. Through your listening experience, you will rediscover the architectural splendors of this place, a true showcase of the craftsmanship and excellence of our 5 generations of perfumers throughout the ages.

This journey is an ode to the richness of our heritage and creations, living testimonies to the innovation and passion that have driven Guerlain since its foundation. Let yourself be guided by Ann Caroline Prazan, the Director of the Art, Culture, and Heritage Department as she recounts the artistic collaborations that have punctuated our history, evidence of our constant commitment to creating bridges between the arts, enriching the world of perfume with new perspectives and emotions.

This immersive journey will reveal how, for over a century, Maison Guerlain has reinvented itself while preserving its soul and unique heritage. Each step in this audio tour is an invitation to explore the very essence of Guerlain, between tradition and innovation, art and craftsmanship, history and modernity.

Welcome to our inner sanctum, a witness to our history, our inspirations, our passion for the arts, welcome to Guerlain!

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