In the past, owners and real estate agents alike would settle with having a simple photo of the property that would then get published.

Those days are long gone and the real estate landscape has completely changed thanks to technological advancements and digitization.

What can owners and real estate agents do to better market properties? What other mediums are available besides photography?

How can you use videos, floorplans, 3D models, and virtual staging or simulations to take the promotion of your property to the next level?

That’s why today we’re talking to Jake Lange, Owner of Middle Coast Media House. Jakes talks to us about how real estate photographers have evolved into media production houses to provide more comprehensive solutions.

In this episode, we delve into the topic of how owners and real estate agents can leverage photography and other mediums to promote properties.

- We look at the services that Jake provides that are popular [06:52]

- How virtual staging and property simulations have changed the real estate game [13:50]

- The benefits of using video to market your property [25:15]

You can find this interview and many more by subscribing to Home Selling Hero on Apple Podcasts or Spotify.

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