• From homeless to the CEO of a sneaker empire — Jaysse Lopez is the definition of hustle.
  

• The creator of Urban Necessities and founder of Social Services Media, Jaysse’s story reads like a blueprint for ambition. Born in New Jersey, Puerto Rican by blood, and driven by big dreams, he took a shot on himself and built one of the most recognized sneaker destinations in the game. Six years after opening his first shop at the Boulevard Mall in Vegas, he leveled up to his biggest location yet at The Forum Shops at Caesars Palace. Brian & Tyler first crossed paths with Jaysse while producing his Sole Survivor documentary for ESPN+. That connection lit a fire, inspiring them to create The HungerIVMore Podcast — and now, he’s here as their biggest guest yet, bringing game, wisdom, and classic Hustle Tales to the mic.
  

  In this episode:

  👟 4️⃣ Rushmore: Jaysse names his all-time favorite kicks
  💺 Middle Seat Chronicles: Airplane etiquette decoded
  👟 Shoe Game: Why sneaker culture isn’t what it used to be
  🏆 Sneakerheads: His favorite collectors and an RIP salute to DJ Clark Kent
  💼 Strictly Biz: Jaysse opens up about the highs, lows, and lessons of entrepreneurship
  

  Plus plenty more gems along the way. Tap in, tell a friend, and get inspired. 🎧
  

  Hosts: Brian A. Wilkins & Tyler Zinsli
  Sound Design: H4M Sound
  Theme Music: Insightful
  Episode Score: Epidemic Sound
  
  

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