Joumana Hosri — clients call her “little miss sunshine” — is leading a 55-year-old family business into distributing solar panels in the middle east. Solar panels are supposed to be the perfect way to produce electricity under the scorching sun of middle eastern countries.
It’s the cheapest way to produce electricity in most parts of the world. Yet, solar energy generates only 3.6% of all the electricity we consume. What are the challenges to deploying it across the world?
This paradox is something I wanted to explore with Joumana. From financing hurdles to recycling materials and sourcing from China, I got my first masterclass on how this industry works and what is preventing further adoption.
In this episode you will learn:
- About the future of solar energy: micro-grids, storage, and distributed networks
- About the “decay” of older solar panel technologies
- Why financing remains the biggest hurdle
- Why development institutions and NGOs are essential to bridge this funding gap
- Tips on how to do business in China
It’s on Episode #13 of Impactfull 🎯