Description

Me: “How can you have an impact on this world?”

James: “You know, individuals have 4 superpowers: vote, buy, work and invest”

When James Perry told me why he decided to turn the frozen meal business built by his family into a B-Corp, I was not expecting learnings about life, purpose, and values.

He now employs thousands, including ex-convicts and disabled workers and COOK has become the best food company to work for in the UK.

If you want to understand how to turn a business into a force for good, this episode is for you. ✅

The biggest lesson?

If you think you are powerless in a world designed by others, think twice about what you consume, who you work for, whom you vote for, and how you invest.

This is how you can change things.

On the agenda:

• Current issues with capitalism, and how having purpose and values transforms the business
• Maximizing values for investors, employees, AND community
• Remaining free from venture capital money to pursue a broader agenda than just maximizing profits

It’s on Episode #5 of Human Finance 🎯

#impactinvesting #ESG #Learnings #humanfinance 

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