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The Hard Truth about Niching Down & How to Use Behavioral Science to Pick a Niche that Builds Traction [SOLO SESH] cover
The Hard Truth about Niching Down & How to Use Behavioral Science to Pick a Niche that Builds Traction [SOLO SESH] cover
Influence Anyone

The Hard Truth about Niching Down & How to Use Behavioral Science to Pick a Niche that Builds Traction [SOLO SESH]

The Hard Truth about Niching Down & How to Use Behavioral Science to Pick a Niche that Builds Traction [SOLO SESH]

25min |04/11/2025
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The Hard Truth about Niching Down & How to Use Behavioral Science to Pick a Niche that Builds Traction [SOLO SESH] cover
The Hard Truth about Niching Down & How to Use Behavioral Science to Pick a Niche that Builds Traction [SOLO SESH] cover
Influence Anyone

The Hard Truth about Niching Down & How to Use Behavioral Science to Pick a Niche that Builds Traction [SOLO SESH]

The Hard Truth about Niching Down & How to Use Behavioral Science to Pick a Niche that Builds Traction [SOLO SESH]

25min |04/11/2025
Play

Description

Join the One-Time Only FREE Masterclass on How to "Nail Your Niche". Reserve your spot today at howiechan.com/niche.


In this episode of the Influence Anyone Podcast, host Howie Chan simplifies powerful ideas from psychology, behavioral science, and world experts into a playbook you can apply to influence yourself and others and create extraordinary success. He delves into one of the most emotionally charged, yet often missed and misunderstood, concepts in business: niching down.

Howie clarifies what a niche really is, shares the three human truths that drive your resistance, and provides a framework called the Beachhead Commitment to help you choose your first profitable niche without overthinking.


Want prospects to become customers and passers-by to become fans?

Sign up for the Behavioring Blueprint, my FREE 7-day email course.


Episode Breakdown:

03:01 A simple way to think about a niche

07:33 The 3 human truths that stop us from picking a niche

13:04 The power of niching down

15:51 The Beachhead Commitment framework

24:28 What you need to keep in mind

From Me:

Website

LinkedIn

Instagram


Get people to buy into your ideas and offers!

Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.

📩 Go to: www.howiechan.com/sub


Follow, subscribe, and don’t forget to leave a rating and review!


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Chapters

  • IA E52

    00:00

  • Defining a Niche

    02:13

  • Examples of Niching Down

    03:29

  • Challenges and Misconceptions

    06:45

  • The Beach Hit Commitment Framework

    15:03

  • Conclusion and Masterclass Invitation

    25:05

Description

Join the One-Time Only FREE Masterclass on How to "Nail Your Niche". Reserve your spot today at howiechan.com/niche.


In this episode of the Influence Anyone Podcast, host Howie Chan simplifies powerful ideas from psychology, behavioral science, and world experts into a playbook you can apply to influence yourself and others and create extraordinary success. He delves into one of the most emotionally charged, yet often missed and misunderstood, concepts in business: niching down.

Howie clarifies what a niche really is, shares the three human truths that drive your resistance, and provides a framework called the Beachhead Commitment to help you choose your first profitable niche without overthinking.


Want prospects to become customers and passers-by to become fans?

Sign up for the Behavioring Blueprint, my FREE 7-day email course.


Episode Breakdown:

03:01 A simple way to think about a niche

07:33 The 3 human truths that stop us from picking a niche

13:04 The power of niching down

15:51 The Beachhead Commitment framework

24:28 What you need to keep in mind

From Me:

Website

LinkedIn

Instagram


Get people to buy into your ideas and offers!

Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.

📩 Go to: www.howiechan.com/sub


Follow, subscribe, and don’t forget to leave a rating and review!


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Chapters

  • IA E52

    00:00

  • Defining a Niche

    02:13

  • Examples of Niching Down

    03:29

  • Challenges and Misconceptions

    06:45

  • The Beach Hit Commitment Framework

    15:03

  • Conclusion and Masterclass Invitation

    25:05

Share

Embed

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Description

Join the One-Time Only FREE Masterclass on How to "Nail Your Niche". Reserve your spot today at howiechan.com/niche.


In this episode of the Influence Anyone Podcast, host Howie Chan simplifies powerful ideas from psychology, behavioral science, and world experts into a playbook you can apply to influence yourself and others and create extraordinary success. He delves into one of the most emotionally charged, yet often missed and misunderstood, concepts in business: niching down.

Howie clarifies what a niche really is, shares the three human truths that drive your resistance, and provides a framework called the Beachhead Commitment to help you choose your first profitable niche without overthinking.


Want prospects to become customers and passers-by to become fans?

Sign up for the Behavioring Blueprint, my FREE 7-day email course.


Episode Breakdown:

03:01 A simple way to think about a niche

07:33 The 3 human truths that stop us from picking a niche

13:04 The power of niching down

15:51 The Beachhead Commitment framework

24:28 What you need to keep in mind

From Me:

Website

LinkedIn

Instagram


Get people to buy into your ideas and offers!

Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.

📩 Go to: www.howiechan.com/sub


Follow, subscribe, and don’t forget to leave a rating and review!


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Chapters

  • IA E52

    00:00

  • Defining a Niche

    02:13

  • Examples of Niching Down

    03:29

  • Challenges and Misconceptions

    06:45

  • The Beach Hit Commitment Framework

    15:03

  • Conclusion and Masterclass Invitation

    25:05

Description

Join the One-Time Only FREE Masterclass on How to "Nail Your Niche". Reserve your spot today at howiechan.com/niche.


In this episode of the Influence Anyone Podcast, host Howie Chan simplifies powerful ideas from psychology, behavioral science, and world experts into a playbook you can apply to influence yourself and others and create extraordinary success. He delves into one of the most emotionally charged, yet often missed and misunderstood, concepts in business: niching down.

Howie clarifies what a niche really is, shares the three human truths that drive your resistance, and provides a framework called the Beachhead Commitment to help you choose your first profitable niche without overthinking.


Want prospects to become customers and passers-by to become fans?

Sign up for the Behavioring Blueprint, my FREE 7-day email course.


Episode Breakdown:

03:01 A simple way to think about a niche

07:33 The 3 human truths that stop us from picking a niche

13:04 The power of niching down

15:51 The Beachhead Commitment framework

24:28 What you need to keep in mind

From Me:

Website

LinkedIn

Instagram


Get people to buy into your ideas and offers!

Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.

📩 Go to: www.howiechan.com/sub


Follow, subscribe, and don’t forget to leave a rating and review!


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Chapters

  • IA E52

    00:00

  • Defining a Niche

    02:13

  • Examples of Niching Down

    03:29

  • Challenges and Misconceptions

    06:45

  • The Beach Hit Commitment Framework

    15:03

  • Conclusion and Masterclass Invitation

    25:05

Share

Embed

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