Influence Anyone

The Man Behind $2,000,000 in Creator Revenue: The One Influence Advantage AI Can’t Replace

The Man Behind $2,000,000 in Creator Revenue: The One Influence Advantage AI Can’t Replace

1h00 |25/11/2025

Play

Influence Anyone

The Man Behind $2,000,000 in Creator Revenue: The One Influence Advantage AI Can’t Replace

The Man Behind $2,000,000 in Creator Revenue: The One Influence Advantage AI Can’t Replace

1h00 |25/11/2025

Play

Description

How Can I help you?

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Jay Clouse. The founder of Creator Science has been helping creators earn trust at scale for over 8 years. He has a successful podcast, newsletter, and community. He has taught over 10,000 students how to be creators and has helped big names such as Pat Flynn and Ali Abdaal.

They delve into the ins and outs of building and maintaining trust, what that looks like in practice for creators, and how they can avoid the biggest pitfalls in their way.

Jay provides a framework with the 4 traits that signal to others you're trustworthy, a winning formula for uniquely attacking a large market successfully, and the secret behind how he got Seth Godin and James Clear as the first two guests on his podcast.

Want prospects to become customers and passers-by to become fans?

Sign up for the Behavioring Blueprint, my FREE 7-day email course.

Episode Breakdown:

0:00:00 Personal brand and what makes you influential

0:05:17 What transparency in branding really means

0:15:31 The four major traits that earn trust

0:20:48 Optimizing for revenue vs. trust and influence

0:31:04 Why most creators fail

0:34:02 How to craft a premise to target a large market

0:39:09 The importance of talking to your customers

0:43:52 How Jay has been landing high-profile podcast guests from the 1st episode

0:51:43 Jay's strategy for who is starting now as a creator

0:57:31 A letter to Jay Clouse’s younger self

From Our Guest:

Listen to Jay Clouse's podcast, Creator Science.

Catch up on my interview with “The Godfather of Influence” himself, Dr. Robert Cialdini.

Get people to buy into your ideas and offers!

Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.

📩 Go to: www.howiechan.com/sub

Follow, subscribe, and don’t forget to leave a rating and review!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Chapters

IA E55
00:26
Building Trust and Influence
03:53
The Role of Transparency in Personal Branding
06:14
The Evolution of Trust in Human History
09:18
Trust in the Age of AI
13:06
Metrics and Measuring Trust
21:02
Common Pitfalls for Creators
31:18
Understanding Early Income Growth
32:28
Challenges of Scaling a Business
33:09
Targeting Larger Markets
34:17
Crafting a Compelling Premise
35:50
Importance of Customer Conversations
39:24
Building Trust with High-Profile Guests
44:06
Starting from Scratch: Strategies and Reflections
51:58
Final Thoughts and Takeaways
59:56

Description

How Can I help you?

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Jay Clouse. The founder of Creator Science has been helping creators earn trust at scale for over 8 years. He has a successful podcast, newsletter, and community. He has taught over 10,000 students how to be creators and has helped big names such as Pat Flynn and Ali Abdaal.

They delve into the ins and outs of building and maintaining trust, what that looks like in practice for creators, and how they can avoid the biggest pitfalls in their way.

Jay provides a framework with the 4 traits that signal to others you're trustworthy, a winning formula for uniquely attacking a large market successfully, and the secret behind how he got Seth Godin and James Clear as the first two guests on his podcast.

Want prospects to become customers and passers-by to become fans?

Sign up for the Behavioring Blueprint, my FREE 7-day email course.

Episode Breakdown:

0:00:00 Personal brand and what makes you influential

0:05:17 What transparency in branding really means

0:15:31 The four major traits that earn trust

0:20:48 Optimizing for revenue vs. trust and influence

0:31:04 Why most creators fail

0:34:02 How to craft a premise to target a large market

0:39:09 The importance of talking to your customers

0:43:52 How Jay has been landing high-profile podcast guests from the 1st episode

0:51:43 Jay's strategy for who is starting now as a creator

0:57:31 A letter to Jay Clouse’s younger self

From Our Guest:

Listen to Jay Clouse's podcast, Creator Science.

Catch up on my interview with “The Godfather of Influence” himself, Dr. Robert Cialdini.

Get people to buy into your ideas and offers!

Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.

📩 Go to: www.howiechan.com/sub

Follow, subscribe, and don’t forget to leave a rating and review!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Chapters

IA E55
00:26
Building Trust and Influence
03:53
The Role of Transparency in Personal Branding
06:14
The Evolution of Trust in Human History
09:18
Trust in the Age of AI
13:06
Metrics and Measuring Trust
21:02
Common Pitfalls for Creators
31:18
Understanding Early Income Growth
32:28
Challenges of Scaling a Business
33:09
Targeting Larger Markets
34:17
Crafting a Compelling Premise
35:50
Importance of Customer Conversations
39:24
Building Trust with High-Profile Guests
44:06
Starting from Scratch: Strategies and Reflections
51:58
Final Thoughts and Takeaways
59:56

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Embed

Copy link

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Description

How Can I help you?

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Jay Clouse. The founder of Creator Science has been helping creators earn trust at scale for over 8 years. He has a successful podcast, newsletter, and community. He has taught over 10,000 students how to be creators and has helped big names such as Pat Flynn and Ali Abdaal.

They delve into the ins and outs of building and maintaining trust, what that looks like in practice for creators, and how they can avoid the biggest pitfalls in their way.

Jay provides a framework with the 4 traits that signal to others you're trustworthy, a winning formula for uniquely attacking a large market successfully, and the secret behind how he got Seth Godin and James Clear as the first two guests on his podcast.

Want prospects to become customers and passers-by to become fans?

Sign up for the Behavioring Blueprint, my FREE 7-day email course.

Episode Breakdown:

0:00:00 Personal brand and what makes you influential

0:05:17 What transparency in branding really means

0:15:31 The four major traits that earn trust

0:20:48 Optimizing for revenue vs. trust and influence

0:31:04 Why most creators fail

0:34:02 How to craft a premise to target a large market

0:39:09 The importance of talking to your customers

0:43:52 How Jay has been landing high-profile podcast guests from the 1st episode

0:51:43 Jay's strategy for who is starting now as a creator

0:57:31 A letter to Jay Clouse’s younger self

From Our Guest:

Listen to Jay Clouse's podcast, Creator Science.

Catch up on my interview with “The Godfather of Influence” himself, Dr. Robert Cialdini.

Get people to buy into your ideas and offers!

Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.

📩 Go to: www.howiechan.com/sub

Follow, subscribe, and don’t forget to leave a rating and review!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Chapters

IA E55
00:26
Building Trust and Influence
03:53
The Role of Transparency in Personal Branding
06:14
The Evolution of Trust in Human History
09:18
Trust in the Age of AI
13:06
Metrics and Measuring Trust
21:02
Common Pitfalls for Creators
31:18
Understanding Early Income Growth
32:28
Challenges of Scaling a Business
33:09
Targeting Larger Markets
34:17
Crafting a Compelling Premise
35:50
Importance of Customer Conversations
39:24
Building Trust with High-Profile Guests
44:06
Starting from Scratch: Strategies and Reflections
51:58
Final Thoughts and Takeaways
59:56

Description

How Can I help you?

In this episode of the Influence Anyone Podcast, host Howie Chan interviews Jay Clouse. The founder of Creator Science has been helping creators earn trust at scale for over 8 years. He has a successful podcast, newsletter, and community. He has taught over 10,000 students how to be creators and has helped big names such as Pat Flynn and Ali Abdaal.

They delve into the ins and outs of building and maintaining trust, what that looks like in practice for creators, and how they can avoid the biggest pitfalls in their way.

Jay provides a framework with the 4 traits that signal to others you're trustworthy, a winning formula for uniquely attacking a large market successfully, and the secret behind how he got Seth Godin and James Clear as the first two guests on his podcast.

Want prospects to become customers and passers-by to become fans?

Sign up for the Behavioring Blueprint, my FREE 7-day email course.

Episode Breakdown:

0:00:00 Personal brand and what makes you influential

0:05:17 What transparency in branding really means

0:15:31 The four major traits that earn trust

0:20:48 Optimizing for revenue vs. trust and influence

0:31:04 Why most creators fail

0:34:02 How to craft a premise to target a large market

0:39:09 The importance of talking to your customers

0:43:52 How Jay has been landing high-profile podcast guests from the 1st episode

0:51:43 Jay's strategy for who is starting now as a creator

0:57:31 A letter to Jay Clouse’s younger self

From Our Guest:

Listen to Jay Clouse's podcast, Creator Science.

Catch up on my interview with “The Godfather of Influence” himself, Dr. Robert Cialdini.

Get people to buy into your ideas and offers!

Join the FREE Influence Anyone newsletter. Each week, I uncover a proven strategy from world experts and scientific research to influence human behavior – including your own.

📩 Go to: www.howiechan.com/sub

Follow, subscribe, and don’t forget to leave a rating and review!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Chapters

IA E55
00:26
Building Trust and Influence
03:53
The Role of Transparency in Personal Branding
06:14
The Evolution of Trust in Human History
09:18
Trust in the Age of AI
13:06
Metrics and Measuring Trust
21:02
Common Pitfalls for Creators
31:18
Understanding Early Income Growth
32:28
Challenges of Scaling a Business
33:09
Targeting Larger Markets
34:17
Crafting a Compelling Premise
35:50
Importance of Customer Conversations
39:24
Building Trust with High-Profile Guests
44:06
Starting from Scratch: Strategies and Reflections
51:58
Final Thoughts and Takeaways
59:56

Share

Embed

Copy link

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